The Creators Project at Coachella
Coachella 2011. Music. Art. Culture. Community.
With the Coachella line-up announcement serving as the official kick-off to the annual U.S. festival season, festival organizers Goldenvoice can now reveal details for the 2011 Coachella Valley Music & Arts Festival. The 12th Coachella Valley Music & Arts Festival is set for Friday, April 15, Saturday, April 16 and Sunday, April 17 at the beautiful Empire Polo Club in Indio, CA and the 2011 line-up includes headlining performances from Arcade Fire, Kanye West and Kings of Leon. While music serves as the centerpiece for Coachella, this year’s festival will feature an expanded commitment to art, culture and community via a unique partnership with The Creators Project—a global initiative that supports leading and emerging artists.
Art & Culture: In a major new addition for 2011, Coachella will partner with The Creators Project to enhance the cultural experience for fans. The Creators Project supports leading and emerging artists across the globe who use technology to turn their artistic visions into reality. Kicking-off 2011 at Coachella, The Creators Project will be the creative partner for the festival, collaborating with select headlining acts and curating a series of art installations on the grounds. By incorporating technology and visual art, the partnership will add another layer of creative expression to the festival. The Creators Project is a global initiative, launched in 2010, by Intel Corporation and Vice to identify leading artists who are pushing creative boundaries through technology, and enable them to showcase their works and artistic visions for millions of fans. Additional information about The Creators Project is available at www.thecreatorsproject.com.
This year, The Creators Project has selected 3 artists from Brazil, Korea, and China to appear on the Coachella lineup. Representing Korea for the first time ever at Coachella is the electronica duo, EE [Total Art].
EE [Total Art]
EE is a "total art performance group" that has a special and very effective knack for juxtaposing mainstream culture with the obscure. The brainchild of husband-and-wife team E. Hyun Joon and E. Yunjung, EE is considered by some to be the best technology-driven creative force to emerge from South Korea. EE's work takes their own culture, mashes it together with a sampling of timeless artistic reference points from around the globe, digests them, and results are spit out to create something far greater than the sum of its parts.
SOURCES :
http://coachella.com/tcp
http://www.thecreatorsproject.com/blog/the-creators-project-announces-a-creative-partnership-with-coachella
Featured Artist : EE [Total Art]
Artist Management : Foundation Records
International Digital Distribution : DFSB Kollective