AT&T Creator Series : Global Reach of K-Pop Through Media

AT&T Flagship presents Creator Series 2023, a virtual extension of the AT&T brand experience stores that brings creators together to connect people to greater possibilities through:

     - panel discussions
     - collaborative sessions
     - creating memorable moments

AT&T is activating communities around a variety of topics including sports, fashion, beauty, gaming, and more to leverage the power of meaningful experiences and connection.

During this event, we will be exploring rise of K-pop and its fandom.  Learn why and how to leverage the same practices to  grow your community and fanbase.

The active engagement of the K-pop fan base through technology has contributed to the success of the genre. K-pop agencies and fan communities have used various online platforms to organize fan events, fan clubs, and fan meetings. They also encourage fans to participate in online voting and streaming events to help boost the popularity of their favorite artists.

The combination of visually stunning music videos, cutting-edge technology, and active fan communities has helped to create a powerful global phenomenon that shows no signs of slowing down

SPEAKER : BERNIE CHO

Bernie Cho is the President of DFSB Kollective, a Seoul-based artist & label services agency that specializes in providing digital media, marketing and distribution solutions to 600+ Korean Pop music artists. As more K-Pop acts aspire to go independent and international, DFSB Kollective collaborates with artists and their management companies to devise customized strategies that directly connect them to their local and global fans. Since 2009, the agency has successfully produced numerous K-Pop concerts and showcases in North America, Asia and Europe as well as secured #1 music chart debuts for various K-Pop albums in the in various countries and regions worldwide. In order to raise the recognition of Korean music internationally, DFSB Kollective is a member of Merlin Network  and an official Korean content provider for Apple iTunes Music, Spotify, and many other platforms. As one of the first and foremost K-Pop music exporters, DFSB Kollective and its artists have been featured speakers/performers at top international music industry events including SXSW, Coachella, Glastonbury, and many other festivals and profiled in leading international media outlets like BBC, Billboard, Bloomberg, CNN, MTV, New York Times, and NPR, as well as many others. Prior to founding DFSB Kollective, Bernie served as the Head of MTV Korea’s Digital Media Production and worked for nearly two decades in the Korean music TV industry as a creative planner, program producer and show host.

SPEAKER : VIVIAN YOON

Vivian Yoon is a Korean American writer-performer from Los Angeles. She is currently developing an original series with Blumhouse TV and has previously written on shows for Amazon and Netflix. She also co-wrote and acted in The Eye: Calanthek, a short film created entirely in Unreal Engine, and received an Epic MegaGrant for an undisclosed project involving UE as well. You can listen to Vivian host the podcast K-pop Dreaming. Considering her many years of stanning 1st generation Kpop boyband H.O.T. and sporting skinny bangs and highlights throughout grade school, it's a story she's been researching her entire life.

MODERATOR : TAMAR HERMAN

Tamar Herman is a writer, editor, and consultant who specializes in K-pop, international music, all things fandom, and changes in media in the 21st century. In 2020, she joined the South China Morning Post's Culture Desk to cover K-pop as a senior culture reporter. Previously, Tamar led K-pop coverage at Billboard since 2016 as a pop correspondent. In August 2020, she published my first book, 'BTS: Blood, Sweat & Tears'. Throughout her career, Tamar has contributed to numerous other sites, including Forbes, NBC News, The Hollywood Reporter, Vulture, and The Village Voice. She previously worked at NBC 4 New York as the early AM news show production assistant. Tamar is also the managing editor and co-founder of Kultscene, a website dedicated to creating unique content for fans of the Korean entertainment industry. She has appeared in the K-pop episode of Vox's "Explained" on Netflix, and also appeared in the YouTube docuseries, "K-pop Evolution." Tamar obtained my BA in East Asian Studies, with a focus on Korean culture, entertainment and business practices from the Macaulay Honors College, CUNY. 

https://attflagshipkpop.splashthat.com/

Featured Speaker : Bernie Cho [DFSB Kollective]