AT&T Creator Series : Global Reach of K-Pop Through Media

AT&T Flagship presents Creator Series 2023, a virtual extension of the AT&T brand experience stores that brings creators together to connect people to greater possibilities through:

     - panel discussions
     - collaborative sessions
     - creating memorable moments

AT&T is activating communities around a variety of topics including sports, fashion, beauty, gaming, and more to leverage the power of meaningful experiences and connection.

During this event, we will be exploring rise of K-pop and its fandom.  Learn why and how to leverage the same practices to  grow your community and fanbase.

The active engagement of the K-pop fan base through technology has contributed to the success of the genre. K-pop agencies and fan communities have used various online platforms to organize fan events, fan clubs, and fan meetings. They also encourage fans to participate in online voting and streaming events to help boost the popularity of their favorite artists.

The combination of visually stunning music videos, cutting-edge technology, and active fan communities has helped to create a powerful global phenomenon that shows no signs of slowing down

SPEAKER : BERNIE CHO

Bernie Cho is the President of DFSB Kollective, a Seoul-based artist & label services agency that specializes in providing digital media, marketing and distribution solutions to 600+ Korean Pop music artists. As more K-Pop acts aspire to go independent and international, DFSB Kollective collaborates with artists and their management companies to devise customized strategies that directly connect them to their local and global fans. Since 2009, the agency has successfully produced numerous K-Pop concerts and showcases in North America, Asia and Europe as well as secured #1 music chart debuts for various K-Pop albums in the in various countries and regions worldwide. In order to raise the recognition of Korean music internationally, DFSB Kollective is a member of Merlin Network  and an official Korean content provider for Apple iTunes Music, Spotify, and many other platforms. As one of the first and foremost K-Pop music exporters, DFSB Kollective and its artists have been featured speakers/performers at top international music industry events including SXSW, Coachella, Glastonbury, and many other festivals and profiled in leading international media outlets like BBC, Billboard, Bloomberg, CNN, MTV, New York Times, and NPR, as well as many others. Prior to founding DFSB Kollective, Bernie served as the Head of MTV Korea’s Digital Media Production and worked for nearly two decades in the Korean music TV industry as a creative planner, program producer and show host.

SPEAKER : VIVIAN YOON

Vivian Yoon is a Korean American writer-performer from Los Angeles. She is currently developing an original series with Blumhouse TV and has previously written on shows for Amazon and Netflix. She also co-wrote and acted in The Eye: Calanthek, a short film created entirely in Unreal Engine, and received an Epic MegaGrant for an undisclosed project involving UE as well. You can listen to Vivian host the podcast K-pop Dreaming. Considering her many years of stanning 1st generation Kpop boyband H.O.T. and sporting skinny bangs and highlights throughout grade school, it's a story she's been researching her entire life.

MODERATOR : TAMAR HERMAN

Tamar Herman is a writer, editor, and consultant who specializes in K-pop, international music, all things fandom, and changes in media in the 21st century. In 2020, she joined the South China Morning Post's Culture Desk to cover K-pop as a senior culture reporter. Previously, Tamar led K-pop coverage at Billboard since 2016 as a pop correspondent. In August 2020, she published my first book, 'BTS: Blood, Sweat & Tears'. Throughout her career, Tamar has contributed to numerous other sites, including Forbes, NBC News, The Hollywood Reporter, Vulture, and The Village Voice. She previously worked at NBC 4 New York as the early AM news show production assistant. Tamar is also the managing editor and co-founder of Kultscene, a website dedicated to creating unique content for fans of the Korean entertainment industry. She has appeared in the K-pop episode of Vox's "Explained" on Netflix, and also appeared in the YouTube docuseries, "K-pop Evolution." Tamar obtained my BA in East Asian Studies, with a focus on Korean culture, entertainment and business practices from the Macaulay Honors College, CUNY. 

https://attflagshipkpop.splashthat.com/

Featured Speaker : Bernie Cho [DFSB Kollective]

2022 All That Matters : Korea Matters

From K-Pop, to K-Drama, K-Movies and even K-Beauty the Korean Wave continues to take the world by storm. So what’s up next from the land of K?

#한류 #Hallyu #KoreanWave #먹방 #Mukbang #팔이피플 #PallEPeople #PartyPeople #JCop @beatboxjcop #OxZung @ox_zung

< FEATURING >

Eugene Choi (CEO @ Collab Asia)
Bernie Cho (President @ DFSB Kollective)

All That Matters, Asia’s premiere ‘Business 2 Business 2 Fan’ event experience and gateway to the Asian Sports, Media and Entertainment industry is a conference by day and music festival by night bringing together world class speakers with more than 2,000 senior executives from the world of Web3, Music, Sports, Gaming, Digital and Marketing. #Matters22

www.allthatmatters.asia

The Korea Society : Korean Smart Power

Join us for this discussion of Korean Smart Power, exploring opportunities and obstacles for Korea to leverage its cultural influence to advance its national interests, featuring Bernie Cho, President of DFSB Kollective, Jenna Gibson, PhD candidate at the University of Chicago, John Delury, Yonsei University Professor, and Victoria Kim, former LA Times correspondent, in discussion with Korea Society policy director Jonathan Corrado. In a wide ranging conversation spanning regions and industries, the panelists discuss the role of Seoul’s music, film, television, and education sectors in expanding Korean influence and prestige throughout its neighborhood and the world at large, as well as the impact this has for Korea’s diplomatic and geopolitical aims.

This program is made possible by the generous support from the Korea Foundation.

ABOUT THE SPEAKERS

Jenna Gibson is a PhD candidate in the Department of Political Science at the University of Chicago in the subfield of International Relations. Her research interests include: foreign policy rhetoric, public and cultural diplomacy, South Korean politics and social issues, and U.S.-Korea relations. Jenna was a regular contributor to the Korea column for The Diplomat for three years, and has also written about Korean politics and social issues for media outlets like Foreign Policy and NPR and think tanks like the Carnegie Endowment for International Peace. Before pursuing her doctorate, Jenna was Director of Communications at the Korea Economic Institute of America (KEI). She previously lived for two years in Cheonan, South Korea as a Fulbright English Teaching Assistant. Jenna earned a Master of Science in Foreign Service degree from Georgetown University in 2015, and a Bachelor of Journalism from the University of Nebraska-Lincoln in 2011.

John Delury is Professor of Chinese Studies at Yonsei University Graduate School of International Studies (GSIS), where he serves as chair of the Program in International Studies at Underwood International College (UIC) and founding director of the Yonsei Center on Oceania Studies. He is the author of the forthcoming book with Cornell University Press, Agents of Subversion: The Fate of John T. Downey and the CIA's Covert War in China, and co-author, with Orville Schell, of Wealth and Power: China's Long March to the Twenty-first Century. Based in Seoul since 2010, his articles can be found in journals such as Asian Survey, Late Imperial China, and Journal of Asian Studies, his commentaries appear in Foreign Affairs, The New York Times, and 38 North. He contributes book reviews for the quarterly journal Global Asia, where he is associate managing editor. He received a Ph.D. in History from Yale University.

Victoria Kim is former LA Times correspondent. Since joining the paper in 2007, she has covered state and federal courts, worked on investigative projects and reported on Southern California’s Korean community. She has previously written for the Associated Press out of South Korea and West Africa, as well as for the Financial Times in New York. Kim was raised in Seoul and graduated from Harvard University with a degree in history.



Bernie Cho is the President of DFSB Kollective, a Seoul-based Artist & Label Services agency that specializes in providing digital media, marketing, and distribution solutions to 1500+ Korean Pop music artists. As more K-Pop acts aspire to go independent and international, DFSB Kollective creatively collaborates with artists and their management companies to devise customized strategies that directly connect them to their local and global fans. Since 2009, the agency has successfully produced numerous K-Pop concerts and showcases in North America, Asia, and Europe as well as secured #1 digital music chart debuts for various K-Pop albums in the US, Canada, Japan, Korea, Greater China, Southeast Asia, Australasia, and Europe. In order to raise the recognition of Korean music internationally, DFSB Kollective is a member of Merlin Network (global digital music rights agency for the world's leading independent labels) and an official content provider to top international DSPs (Digital Service Providers) such as Apple iTunes Music, Spotify, Amazon, YouTube Music, Deezer, Pandora, iHeart Radio, TIDAL, Facebook, TikTok, Tencent Music Entertainment, NetEase Cloud Music, KKBox, JOOX, AWA, JioSaavn, Boomplay, Anghami, and Yandex, and more. As one of the first and foremost K-Pop music exporters, DFSB Kollective and its artists have been featured speakers/performers at top international music industry events (BIGSOUND, Clockenflap, CMJ, CMW, SXSW, Coachella, The Great Escape, Glastonbury, Summer Sonic, Music Matters, MusicBiz, MIDEM) and profiled in leading international media outlets (ABS-CBN, Arte, BBC, Billboard, Bloomberg, CNN, Discovery, E!, Forbes, Monocle, MTV, Musically, Newsweek, New York Times, NBC, NPR, Pitchfork, SCMP, Spin, Time, The Wall Street Journal, The Washington Post). And as one of the most experienced experts on the Korean music market, DFSB Kollective has also served as special project consultants for international advertising agencies (RGA/Octagon), video game developers (Ubisoft/Riot Games), and movie/documentary production studios (A24/YouTube Originals/Vice Media). Prior to founding DFSB Kollective, Bernie served as the Head of MTV Korea’s Digital Media Production and worked for nearly 2 decades in the Korean music industry as a Creative Planner, TV Program Producer, TV Show Host, and Radio Commentator. He has earned a BA from Dartmouth College in Government/Asian Studies and has graduated from the Vancouver Film School (Foundation Film Program).

https://www.koreasociety.org/policy-and-corporate-programs

Featured Panelist : Bernie Cho [DFSB Kollective]

2021 Music Matters Academy : I'm a Believer - Getting Noticed and Optimising Success

The Music Matters Academy was created to build a foundation for musicians and next gen business leaders to learn and upskill through the mentorship, training and knowledge sharing of global industry icons. Covering various topics including Platforms, Streaming, Licensing, AI, Live, the Metaverse and Building your Brand and Communities, the Music Matters Academy has been online for much of 2021 and it's back in person, online and it's LIVE!

< FEATURING >

Sylvain Delange (Managing Director APAC @ Believe)
Bernie Cho (President @ DFSB Kollective)

All That Matters 2021 brought the Music, Sports and Marketing industries together for the ultimate digital entertainment conference mash up, LIVE in Singapore and online around the world. Check out the ATM 2021 playlist and hear from those who are shaping today’s entertainment mediaverse. #Matters21

www.allthatmatters.asia

2021 Digital Matters : Digital Matters to TikTok

With new platforms, formats and technologies the digital landscape is changing daily. The Digital Matters session brought global platform, TikTok, to the stage to share their perspective on changing music marketing, artist and song discovery and the way that fans engage with music.

< FEATURING >

Ollie Wards (Director of Music @ TikTok Australia and New Zealand)
Bernie Cho (President @ DFSB Kollective)

All That Matters 2021 brought the Music, Sports and Marketing industries together for the ultimate digital entertainment conference mash up, LIVE in Singapore and online around the world. Check out the ATM 2021 playlist and hear from those who are shaping today’s entertainment mediaverse. #Matters21

www.allthatmatters.asia