BLACKPINK and Oreo have launched a new set of promo videos as the cream-filled biscuits begin to roll out in seven Asian markets including Vietnam, Thailand, the Philippines, Singapore, Malaysia, Vietnam, and South Korea.
In the promo video created by Publicis Groupe, BLACKPINK creates a new song based on the actions “Twist, Lick, Dunk.” Regular Oreos in the select regions will feature Oreo x BLACKPINK packaging while two exclusive versions of “Black” Oreos with strawberry filling and “Pink” Oreos with dark chocolate filling will be made available. Inside each limited-edition packet, BLINKs will find 10 collectible photo cards. Access to eight personalized AI-powered video messages, one from each member, and mobile wallpaper downloads are also available at the dedicated Oreo BLACKPINK website.
“Music is a key passion point and a great platform to spark playful connections with our consumers. Over the last decade, we have seen the enormous rise of K-pop and its far-reaching influence on Asian culture,” Oreo shared in a statement. “BLACKPINK is at the forefront of this and is one of the biggest icons of the generation. We look forward to bringing millions of Oreo fans and BLINKs together to create moments of play.”
The BLACKPINK Oreos are now available in select regions and the accompanying campaign is set to launch across Southeast Asia in early 2023 with on-ground support and additional digital activations.
The lineup even more EDM heavyweights including Boombox Cartel, Aluna, and Justin Oh.
In January, Crown Channel and Riot Games hosted their first digital festival, wwFest: VALORANT, tapping Madeon for a headlining performance and additional sets from WHIPPED CREAM, Moore Kismet, and more. Today they've announced their second festival with even more talent slated to perform.
Their latest virtual festival installment is titled wwFest: Unlocked YR1 and is in celebration of the one-year anniversary of Riot Games' wildly popular 5-on-5 tactical shooter game VALORANT. This time around, Gryffin is set to headline with Boombox Cartel, Aluna, Justin Oh, and Unknown Brain performing as well.
Each set will be performed in five different locations: Los Angeles, South Korea, Dubai, Mexico, and Germany, which were picked to reflect the world of VALORANT. Festivities begin on June 25th at 9AM.
SuperMInsurance firm struck a partnership with the South Korean supergroup earlier this year to collaborate on wellness-oriented campaigns and activations.
SuperM has kicked off its partnership with life insurer Prudential with the launch of a new single and music video, entitled 'We Do'. The single, which debuts Friday (April 9) at 7pm Korea Standard Time, is the first piece of work to emerge from Prudential's partnership with SuperM which it struck earlier this year.
The single was created by SuperM's record label SM Entertainment and Prudential's agency R/GA Singapore, which aided with the lyrics, choreography and production.
The launch will be followed by a social media campaign, in which SuperM’s members will host wellness activities such as dance challenges on Facebook, Instagram and TikTok. The first 'We Do Dance' challenge goes live on Saturday (April 10) and SuperM members will view shortlisted video submissions.
The campaign is going live from today across 10 Southeast Asian markets: Hong Kong, Taiwan, Singapore, Malaysia, Indonesia, Thailand, Laos, Philippines, Cambodia and Vietnam.
The partnership between Prudential and SuperM centres around wellness, and finding ways to motivate people across Asia to lead healthier lives and achieve better wellness, as the Covid-19 pandemic has caused countries across the globe to go into prolonged lockdowns, leading to a spike in loneliness, social isolation, and lower fitness levels.
Prudential's chief marketing and consumer officer Anthony Shaw said the 'We Do Dance' series forms part of the insurer's "commitment to helping people get the most out of life"
"We want to inspire the young and young at heart to get healthy and have fun doing it," he said.
The 'We Do Dance' concept was formulated by R/GA Singapore. Managing director Dorothy Peng said: "Our partnership with Prudential has always been a fulfilling one, and this partnership was an exhilarating challenge of building connected human experiences that we’re uniquely geared to meet. Not many can say that they’ve created a new hit single and music video with a K-pop phenomenon, so we’re very glad to be able to make this happen together with Prudential."
SuperM was formed in 2019 by SM Entertainment and Capitol Music Group, bringing together seven members from top K-pop groups.
SuperM has kicked off its partnership with life insurer Prudential with the launch of a new single and music video, entitled 'We Do'. The single, which debuts Friday (April 9) at 7pm Korea Standard Time, is the first piece of work to emerge from Prudential's partnership with SuperM which it struck earlier this year.
Read more at: https://www.campaignasia.com/article/k-pop-group-superm-debut-prudential-sponsored-single-we-do/468872
Insurance firm struck a partnership with the South Korean supergroup earlier this year to collaborate on wellness-oriented campaigns and activations.
Read more at: https://www.campaignasia.com/article/k-pop-group-superm-debut-prudential-sponsored-single-we-do/468872
1.5 billion students and youth across the planet have been affected by school and university closures due to the COVID-19 pandemic.
In order to urge the world to unite in support of these 1.5 billion learners, Millenasia partnered with non-profit organization Varkey Foundation, UNESCO’s Global Education Coalition and K-pop artists to create “Be The Future,” a COVID-19 prevention music project aimed to ignite global unity and steadfast resilience against the pandemic among the youth. The video also promotes teachers at the frontlines of education during this critical time and ensuring that Learning Never Stops.
With a central theme for the music and choreography revolving around an integration of motivation and education, “Be The Future” is one of the first times K-pop has been used as part of a UNESCO initiative.
We remind our youth how much has changed in such little time, how vulnerable we are, how small we feel. We are reminded of the sacrifices of missing school, missing our work. But it is in times of crisis that we are elevated to follow a higher order. The youth must take charge in this battle. They must be the role models for – after all – it is their future which will be lost.
WHY DOES THIS ENTRY DESERVE TO WIN?
Millenasia rallied together the participation of IN2IT, AleXa and Dreamcatcher, three notable and distinctive K-pop artists who filmed and recorded “Be The Future” just outside of Seoul, South Korea in late April with the production exercising best practices for social distancing at work. The music video collaboration was conceived, produced and released by Millenasia in just 4 weeks with composition, lyrics and choreography turned around in just 2 weeks.
“Be The Future” integrates educational messaging both visually and sonically, with K-pop’s signature catchy dances symbolically interpreting WHO safety guidelines to lyrics such as “wash your hands soapy clean, clean.” This music video offers a candy pink and pastel colored narrative with sassy performances, an adorable Siberian tiger mascot teaching WHO rules and the bebop spunk expected from Korean pop music.
To ensure the project was able to reach the broadest number of people globally, “Be The Future” was translated into 20 languages, and was distributed to students and teachers via social media on Youtube, Facebook, Instagram, Twitter and TikTok, UNESCO and Varkey Foundation social media networks and 25 music platforms around the world.
Broadcasters from New Delhi to Sao Paulo to Moscow were also tapped to air “Be The Future” as an inspirational message to K-pop fans and young millennials isolated at home. The music video was distributed through public broadcasters and their digital portals from the Asia Broadcasting Union (ABU) – 280 members in 75 countries – and the South American Broadcaster Association (TAL) – 61 members in 12 countries, with potential audience reach of up to 4.2 billion. In one instance, after the airing of “Be The Future” on Doordarshan, India’s national broadcaster with 1 billion reach, Millenasia orchestrated the successful trending of hashtag #KpopLovesDoordarshan on Twitter.
Along with owned and artist channels, over 300 fanclubs were mobilized to encourage the sharing of information around “Be The Future,” particularly around awareness of the music video and its ancillary content, such as tutorials for social media filmed directly on the set feature the artists instructing viewers how to wash their hands, socially distance, and wear a mask. The power of this social distribution strategy ensured a mass activation on any “Be The Future” content, creating instances where students and teachers created artwork, dance challenges and offered messages of support. The music video also encouraged the youth to engage in telelearning through a scene where K-Pop stars posed as students learning from a real teacher who has been nominated for “Global Teacher Prize” from Varkey Foundation, and encouraging youth to keep up studies despite schools being closed.
Our favorite fan comment: “I’m so happy, proud, and grateful for everyone who are involved in this project. Both the music and MV are so cute and wholesome, importantly very educational. The message this brings is so heartwarming and uplifting in this kind of crisis. This is very thoughtful of them to dedicate this to our hardworking teachers, students, parents, and even kpop fans all over the world.”
RESULTS
Leveraging the power of K-pop for social education, Millenasia ensured that “Be The Future” functions as a 360-degree integrated global movement, with the song’s powerful message carried across social media, influencer networks, press channels and terrestrial television, reaching millions of youth.
• Explosive Viewership: To date, the official music video has amassed 8,392,807 views on YouTube alone, totaling over 18.66 million watch time (in minutes) with an average session duration of 2 minutes and 13 seconds. Nearly 5,000 comments were submitted by fans • Global Audience: The viewers of “Be The Future” are diverse, with countries in Southeast Asia, South America, and North America making up the top 5.
• Socially Influential: On just Instagram and Twitter alone, conversation around “Be The Future” clocked in 29.6 million impressions, and garnered over 270K active engagement.
• Awareness Driver: “Be The Future” was picked up by over 460 media outlets around the world, with a potential reach of 162 million. The coverage was sustained through three waves of pushes: global mainstream media (Forbes, Buzzfeed, Yahoo Finance), region-specific media (India’s The Hindustan Times, Mumbai Mirror, Korea’s Sports Donga, WowTV) and interest-based media (K-pop outlets Soompi, Allkpop).
• On Air: “Be The Future” was distributed to over 340 members of broadcasting unions in over 87 countries, picked up byMTV and national broadcasters such as Doordarshan, with a potential audience reach of 4.2 billion viewers.
Gather your friends and family and Just Dance like nobody’s watching with Just Dance® 2020! The #1 Music Video Game Franchise of All Time*, with over 67 million units sold**, is back this fall. The newest, freshest Just Dance celebrates 10 years of bringing people together with 40 new hot tracks, more stunning universes and exclusive surprises for the players to discover!
Join a community of more than 120 million players around the world and get ready to set the dancefloor on fire. Whether there’s something to celebrate or for no reason at all, Just Dance is there for every occasion! FEATURES
Just Dance 2020 comes with 40 new songs from the top of the trends for the whole family to enjoy! From chart-topping hits to family favorites, from viral internet phenomenons to the latest emerging artists, there is something for everyone to have fun in Just Dance.
Just Dance 2020 celebrates a decade of bringing people together with exciting new content! Team up with friends for more fun in our Co-op mode, returning to the Just Dance franchise for Just Dance 2020.
Co-op mode brings players together to combine scores and rule the dancefloor! Exercise while having fun with the Sweat Mode!
Track your calories burned, time spent dancing, and keep yourself motivated with our dedicated sweat playlists.
Enjoy a wide range of creative universes, created using new production techniques, never before seen in Just Dance.
Little ones can join in on the fun with the acclaimed Kids Mode! The dedicated mode allows the youngest players to enjoy in full with 8 new kid-friendly curated songs, coming along with a fun dance experience tailored to kids' needs.
With Just Dance Unlimited, the dance-on-demand subscription streaming service, you have access to 500+ songs and more! Every copy of the game comes with a month’s access!
Experience Just Dance in a brand new way on Google Stadia. No console? No worries! Jump right into the Just Dance experience directly from your Chrome browser.
Be the star of your own show! Just Dance 2020 is more personalized than ever with an enhanced recommendation system. The game learns your dancing habits and pushes you content you will like, at the time that’s right for you! Follow your instincts and pick the perfect pre-made playlist to match your mood, or let the game make recommendations created just for you. For every moment, there’s a Just Dance playlist. With the intuitive interface, personalizing your game experience has never been so easy. Pick your favorite songs among the ever-growing Just Dance catalogue and create your own playlists to customize your Just Dance parties!
Bust a move! The party never stops with Just Dance 2020. There is always something going on in Just Dance 2020! Check out the enhanced home page for the latest news on in-game seasonal events and more recommendations on songs or playlists to dance to and videos to watch. Make sure to visit the World Dance Floor to party online with the Just Dance community and enjoy themed events, Happy Hours, tournaments and new boss families to defeat, all year long! Keep the party going with Just Dance Unlimited! More songs and content will be added throughout the year to enrich Just Dance 2020 players’ experience.
No additional accessories are required to join the fun! Just use your smartphone with the Just Dance Controller app! (iOS, Android, compatible with Xbox One, PS4 and Google Stadia) Use your smartphone to navigate in-game, track and score your moves – no camera, Kinect, or PS Move required! Up to 6 players can play with their phones simultaneously.
Korean Music Synchronization Licensing Consultant : DFSB Kollective
Thursday, February 2, 2023 at 11:40AM | 
