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MusicTech Start-Up Advisor : Bernie Cho [DFSB Kollective/SparkLabs]

CONVERSE RELEASES FIRST EVER KOREA Three Artists. One Song TRACK FEATURING JAURIM, AZIATIX AND IDIOTAPE

Release of New and Original Track
Available for Free Download at www.converse.com/music

(SEOUL KR) Today, CONVERSE Inc. announces the track release for its first-ever Korea based Three Artists. One Song collaboration. The music initiative brings together three diverse and unique Korean artists, featuring indie icons, Jaurim; rising hip-hop stars, Aziatix; and award-winning electronic act, Idiotape. The new track, “#PeepShow,” is available to music fans globally starting today via free download at www.converse.com/music

“#PeepShow” is a cross-pollination of three distinct music genres, weaving together Aziatix’ signature rap lyrics with Jaurim’s indie vocals and Idiotape’s electronic sound.  Recorded in Seoul, Korea, the genre-bending track pushes the dial on youthful expression and brings an edgy new sound to the Asia Pacific market.  Fueled by Idiotape’s driving bassline, Jaurim and Aziatix bring a new dimension to the song with their lyrical commentary on youth and pop culture.



“We’re excited to be a part of Three Artists. One Song and to bring a brand new concept to the Asia Pacific music scene.” said DGURU, front man of Idiotape. “By not limiting ourselves to any specific instrument or genre, we were able to come up with a very original and unique sound.”

“Converse embraces a rebellious young audience and the notion of self-expression,” said Eddie Shin, lead vocalist from Aziatix.  “With “#PeepShow,” we wanted to elevate this young voice and inspire creativity among music fans in Korea and beyond.”

Three Artists. One Song invites artists to come together and express themselves through the creation of an original track. Recent song collaborations include “Warrior” by Mark Foster (Foster the People), Kimbra and A-trak and “Doyathing” by world-famous Gorillaz, James Murphy (LCD Soundsystem) and Andre 3000 (OutKast). Now in its eighth series, the unique music platform launches in Asia Pacific, widening the scope for the celebration of international music talent.  Following the track release, a music video for “#PeepShow” will premiere at www.converse.com in June 2012.

About Jaurim
Named after a purple rainforest, Jaurim is lush modern rock quartet whose 15 years together as one of the best live bands in Korea have made them icons in the indie music scene. Nominated for “Best Live Performance” at the 2011 MNET Asian Music Awards, the dreamy foursome reigns as main stage headliner at Korea’s biggest international music festivals. Currently running their own Soundholic record label, Jaurim is busy producing new acts as well as preparing new tracks for their ninth studio album, slated for release later this year.

About Aziatix
Hailed as “Best New Asian Artist” at the 2011 MNET Asian Music Awards, Aziatix is a Korean-American urban hip-hop trio who has reached icon status in 2012. After gracing the Korean cover of Newsweek Magazine and completing a nationwide American concert tour, Asiatix released their second EP ‘Awakening’ and watched it not only hit #1 on K-Pop singles charts in Korea, but also soar to #1 on iTunes R&B/Soul album charts in US and Japan. This year Aziatix will continue their musical trailblazing by putting the finishing touches on their follow up full-length album.  

About Idiotape
Eliciting waves of rave reviews at the 2011 Canadian Music Week, the South by Southwest Music Festival, and Summer Sonic Japan, the electro-punk triad, Idiotape, returned to Seoul energized to mix-master one of the most critically acclaimed albums of the year, ‘11111101.’ Winner of “Best Electronic Dance Album of the Year” at the 2012 Korean Music Awards, Idiotape accepted an invitation to appear on the network TV show, SBS ‘U&I,’ and unleashed a smashing live set on unsuspecting primetime audiences, catapulting the band to become the #1 most searched online artist in Korea. Idiotape will be devoting the rest of the year to working on a batch of studio projects interspersed with a series of club and festival gigs.

About Converse
Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor All Star shoe, the Jack Purcell shoe and the One Star shoe. Today, Converse offers a diverse portfolio including lifestyle men's, women's and kid’s footwear, apparel and accessories. Converse product is sold globally by retailers in over 160 countries and through 63 company-owned retail locations in the U.S. For more information on Converse in Korea, visit www.conversekorea.com.

Korean Music Artist Booking Agent : DFSB Kollective
Korean Music Project Director : DFSB Kollective

Unite, Energize, Celebrate Beyond Limits : SuperTraxx Concert Announces Superstar Artist Lineup

슈퍼트렉스 콘서트의 슈퍼스타 라인업 대공개 !그래미상 후보  B.o.B.와 K-Pop 센세이션 드렁큰타이거, t 윤미래, 지드레곤, 탑, 태양, 미스에이등 Featuring Live Performances by Grammy Award Nominee B.o.B and Korean Pop Music Sensations Drunken Tiger & T Yoonmirae, G-Dragon & T.O.P, Taeyang, and Miss A

(SEOUL KR) : 2011년 대구에서 계최될 IAAF 세계육상선수권대회를 축하하기 위해 열리는 SuperTraxx 콘서트의 화려한 라인업이 공개 되었다. 8월 5일 금요일, 인천  팬타포트 드림파크에서 열릴 SuperTraxx 콘서트에서는 그래미상 후보  B.o.B., 한국대중음악상 수상자 드렁큰 타이거 & t.윤미래, 태양, 미스에이, 그리고 K-Pop 챠트의 톱스타 지드레곤 & 탑 등, 세계적으로 주목 받고 있는 아티스트들의 에너지 넘치는 무대를 선보 일 예정이다.

To celebrate and energize the inspirational athletes as they prepare for the upcoming IAAF World Championships Daegu 2011, the inaugural SuperTraxx Concert has just unveiled a superstar lineup of top international and Korean music acts confirmed to take the special main stage on Friday August 5th at Pentaport Dream Park in Incheon, South Korea. Featuring some of the world’s most critically acclaimed urban music artists, SuperTraxx will showcase stellar live performances by Grammy Award nominated artist B.o.B, Korean Music Award winners Drunken Tiger & T Yoonmirae, Taeyang, and Miss A, as well as K-Pop chart-toppers G-Dragon & T.O.P.
 
도요타가 후원하는 SuperTraxx 콘서트는 세계 각국의 관객들의 관심 아래 펼쳐치는 2011 대구 IAAF 세계육상선수권대회에 독특한 에너지를 더한다. 최고의 뮤지션들과 함께 하는 이번 SuperTraxx 콘서트는 대구 IAAF 세계육상선수권대회의 선수들과 음악 팬들이 하나가 되어 즐길 수 있는 축제이다.
 
Presented by Toyota, the SuperTraxx Concert adds a unique boost to the IAAF World Championships Daegu 2011 as it has been created to reach a global audience with the aim of reinforcing support for world athletics and the values of competition and achievement. By fusing the IAAF World Championships Daegu 2011 with the hottest music artists, SuperTraxx is set to deliver an unrivaled experience for athletics and music fans alike.

티켓예매 시작일: 2011년 7월 1일. http://bit.ly/kpOkA6

Tickets are available online starting July 1, 2011. http://bit.ly/kpOkA6



VIP 패키지 콘테스트 응모 : 2011년 7월1일 부터 SuperTraxx 페이스북 페이지에서 응모 http://facebook.com/SuperTraxx

To win an exclusive VIP experience package where 1 lucky winner and a friend will be flown to Korea to watch SuperTraxx live (with airfare, hotel, festival passes, and spending money included!), register at http://facebook.com/SuperTraxx and enter the contest starting July 1, 2011. http://on.fb.me/kPUZJW

SuperTraxx의 상세한 정보는 아래의 사이트에서 확인 :
For more information and updates, please check out :

WEBSITE : http://Super-Traxx.com
FACEBOOK : http://facebook.com/SuperTraxx
TWITTER : http://twitter.com/2011SuperTraxx
YOUTUBE : http://youtube.com/2011SuperTraxx


Event Planning : Noise Associates
Event Production/Programming : VU Entertainment
Social Media Networks/Website Design : DFSB Kollective

Swatch MTV Playground

By Jung Yoon-Hui

(SEOUL KR) : Join Swatch MTV Playground at the aA Design Museum in Seoul on the 18th and 19th of September. We're bringing you a fully interactive art experience from this hot venue for young urban creatives.

스와치와 글로벌 뮤직 엔터테인먼트 채널 MTV가 만나 크리에이티브한 전시회이자 아트-쇼(Art Show)인 ‘Swatch MTV Playground’를 진행했다. 크리에이티브한 예술 작품은 진지한 갤러리에서만 만날 수 있다는 전통적인 개념을 뒤엎은, 마치 놀이터 같은 신개념의 전시회였다.

지난 7월 스위스 루체른에서 출발하여 상하이-도쿄-암스테르담-베이징-아테네-베를린을 거친 글로벌 순회 전시(Travelling Exhibition)가 서울에 상륙했다. 그래픽 디자인, 일러스트레이션, 애니메이션, 패션, 영상, 음악, 모션 디자인 등 7개 부문에 걸친 글로벌 콘테스트 출품작이 전시와 9인의 국내 아티스트들이 불꽃 튀는 크리에이티브 대결을 벌였다. 지난 9월 18일과 19일, 홍대 앞 aA 디자인뮤지엄에서 열린 인터랙티브 아트쇼의 현장을 담아왔다.

에디터 | 정윤희(yhjung@jungle.co.kr)

스와치와 글로벌 뮤직 엔터테인먼트 채널 MTV가 만나 크리에이티브한 전시회이자 아트-쇼(Art Show)인 ‘Swatch MTV Playground’를 진행했다. 크리에이티브한 예술 작품은 진지한 갤러리에서만 만날 수 있다는 전통적인 개념을 뒤엎고, 관객들이 작품을 직접 경험하고, 배우고, 즐기고, 논의하는 마치 놀이터와 같은 신개념의 전시회였다. 지난 5월부터 인터넷에 웹 갤러리를 오픈하여 글로벌 콘테스트를 진행해 온 Swatch-MTV Playground가 세계 각국의 창의적인 인재들이 작품을 공개하고 아이디어를 나눌 수 있도록 커뮤니티를 제공한 바 있다. 웹 갤러리에 모인 작품 중 최고만을 엄선하여 전시를 진행한 것.

홍대 앞 ‘aA 디자인 뮤지엄’이 가진 공간의 특성을 활용하여 패션, 영상, 음악, 애니메이션, 그래픽 디자인, 일러스트레이션, 모션 그래픽 부문에 걸친 신세대 아티스트들의 작품을 전시했다. 지루한 갤러리를 벗어나 마치 파티를 즐기는 듯한 이색적인 경험은 크리에이티브한 작품들을 즐기기에 손색이 없었다.

이번 전시에는 글로벌 수상작 외에 로컬 아티스트 16인과의 콜라보레이션 작품이 함께 선보였다. 패션 부문에서는 티셔츠 디자이너 오자화가 선보인 ‘Swatch MTV Playground’ 한정판 티셔츠가 전시되었으며, 그 옆에서는 한국의 비디오 아티스트인 VJ 지로가 거대한 대형 스크린에 2D, 3D 애니매이션과 스틸 이미지들로 이루어진 영상물을 화려하게 수놓았다. 테라스 위의 어두운 암실 방에서는 각광받는 인터랙티브 미디어 아티스트인 송호준이 관객들이 직접 참여할 수 있는 ‘라이트 그래피티(Light Graffiti)’ 오리지널 작품을 선보이기도 했다. 여기에 DJ 소울스케이프의 ‘The Sound of Seoul’ 라이브 뮤직 쇼케이스와, VJ 권의 비주얼 영상이 더해져 파니 무드를 북돋웠다.

또 능동적인 관람을 원하는 관람객을 위해 티셔츠 디자인 워크숍, 태깅(Tagging) 워크숍 등이 진행되었고, 워크숍에 참여한 관람객의 작품도 당당히 하나의 전시 작품으로 진열되었다. ‘Take out’을 연상시키는 ‘Art to go’ 섹션은 무료로 포스터를 가져갈 수 있도록 했다. aA 디자인 뮤지엄 내 전시된 작품이미지로 제작된 포스터를 전시장 입구에 걸어두고 관람객이 원하는 포스터를 마음대로 가져갈 수 있게 한 것. 지금까지의 전시 포스터가 그림의 떡이었다면 소유의 권리를 부여함으로써 전시에서의 추억을 간직할 수 있도록 배려한 것이다.

무엇보다 눈길을 끌었던 것은 라이브로 펼쳐진 ‘맥시 스와치 배틀(Maxi Swatch Battle)’이다. 주어진 주제에 대한 작품을 완성하고, 완성 과정과 결과를 관람객이 현장에서 바로 평가하는 신개념의 ‘아트배틀(Art Battle)’이다. 50분이라는 제한된 시간 동안 2인의 아티스트는 거대한 스와치 시계가 걸려 있는 높이 2미터의 대형 캔버스 위에서 자신만의 크리에이티브를 겨루었다. 행사 오픈 당일에는 ‘시간의 미래적인 해석(Imagine time in the future)’ 이라는 주제로 오자화와 자메이칸 와사비의 아트배틀이 진행됐다. 3명의 심사위원과 현장에서 이들이 작품을 완성해 나가는 과정을 주목하고 있던 관람객이 심사에 참여했으며, 근소한 차이로 오자화가 우승을 거머쥐었다.

이외에도 마카리오, 키미 등 뛰어난 신예 아티스트를 비롯, 한국의 그래피티 아티스트 그룹 420ml 팀 소속의 가루, 골드 스텝, 덕헤드, 미저스, 바사라, 한디 등이 총출동하여 5회에 걸친 열기 넘치는 배틀 현장을 선보였다. 또한 디지털 드로잉이라는 색다른 아트배틀과 그래피티 아트배틀이 펼쳐져 ‘아트쇼’라는 이름에 걸맞게 아티스트들의 창작 과정을 생생하게 체험할 수 있게 했다.

한 편, 이번 전시는 2009년 스와치의 새로운 콜라보레이션 라인인 크리아트 콜렉션(CreArt Collection)을 선보이는 자리이기도 했다. 도시의 원시주의자(Urban primitivist) 로 불리는 뉴욕의 빌리 디 아티스트(Billy the Artist), 유명한 화가이자 조각가이며 작가이기도 한 테드 스카파(Ted Scapa), 디자이너이자 그래픽 아티스트인 매튜 랭길(Mattew Langille), 프랑스의 스트리트 아티스트이자 힙합 뮤지션인 그래엄스(Grems) 이 네 명의 아티스트가 선보인 12종의 ‘세상에서 가장 작은 캔버스’가 전시되었던 것. 브랜드 초창기부터 예술과 긴밀한 관계를 맺어왔던 스와치의 남다른 감각을 엿볼 수 있는 대목이었다.

대중의 참여를 적극적으로 유도하는 ‘아트-쇼’ 형식을 도입하여 즐거운 놀이를 구현한 SWATCH-MTV PLAYGROUND. 예술을 바라보는 스와치의 유쾌하면서도 창의적인 방식에 MTV의 장난스러우면서도 개성 넘치는 유희를 더해 만든 인터랙티브한 놀이터였다. 그간 진행한 공모전의 결과와 세계 각국의 아티스트들이 선보이는 크리에이티브는 www.swatchmtvplayground.com에서 확인할 수 있다.

http://www.swatchmtvplayground.com/ko-KR/events/detail/6
http://www.mtv.co.kr/event/event_read.php?seq=00060

Event Planning/Production Directors : DFSB Kollective
Korean Music/Graffiti Artist Booking Agent : DFSB Kollective

DFSB Kollective @ Miller GFC Vision Conference

By Music Department

(NEW YORK CITY USA) : A couple of weeks ago I had the opportunity to attend Vision, the first meeting of the Global Fresh Collective (GFC), a group of creatives from the realms of music, design, art, and fashion from all over the world (full list below). 

Over the course of Friday, June 26th, members of the GFC gathered in the amazing Angel Orensanz Foundation on Manhattan's Lower Eastside to discuss, explore, and debate various issues surrounding the future of creative collaboration and both global and local issues affecting music. The discussion was broken up into multiple sessions each of which addressed a different topic. One session included the GFC members' ideal formulas for successful collaborations, which given the range of the members' areas of expertise, I expected to be the high point of the discussions. While the session did yield the GFC members' preferred elements for the perfect collaboration (which you can see in the video below), it was dwarfed in comparison to the first session of the day, entitled "After the Revolution, is Free the Future?".

Led by Matt Mason (author of bestseller The Pirate's Dilemma: How Youth Culture Reinvented Capitalism), the discussion focused on the future of the music industry after piracy and the digital age. After giving a brief explanation and examples of how piracy has manifested itself through finding gaps outside of the market, creating vehicles, and harnessing the power of its audience, Matt explained how piracy could be responded to in ways which could in fact benefit industries and companies initially harmed by these illegal acts. By competing with pirates, rather than fighting them, Matt argued that companies had better chances at survival.

After citing a few examples, the stage was set for discussion of how piracy had affected GFC members and their respective industries. While the GFC was made up of a individuals in different fields, discussion seemed to inevitably center on music. Despite the GFC members' different experiences and responses (which you can get a feel for in the video below), as the discussion went on, the one thing that became increasingly clear was that a change from the traditional business model in place in the music industry is most definitely needed.

At the end of the long day, to me, and I think to many of those involved, GFC Vision overall was a success. It brought together individuals across different industries (whose paths quite possibly would not have crossed otherwise) and prompted them to think about and discuss some crucial issues facing creatives, that will only become more pressing as time goes by.

As piracy is one of these issues, I took the opportunity to talk to GFC curator, Pedro Winter, about how his label, Ed Banger Records, has been affected by it, as well as how he has been responding to changes in the music industry. You can check out the entire interview over at Showtrotta. 

Pedro Winter (France) - Curator of GFC, DJ, and head of Ed Banger Records

Crunc Tesla (US) - Producer, director, and DJ

DJ Daruma (Japan) - Part of the Japanese DJ group, Dexpistols, and fashion designer for Tokyo-based clothing line, Roc Star.

Asia Gorbacheva (Russia) - Deejays under the name DJ Sandra at the Odyssey party in Russia (among others), runs Black Jack Disco Club radio show on fmgu.ru.

Slikour (South Africa) - Founding member of the record-breaking South African hip hop group, Skwatta Kamp.

Tablo (South Korea) - Hip hop musician, rap artist, songwriter, lyricist, and frontman of Korea's premiere hip hop group, Epik High.

Sanghon Kim (South Korea/France) - Illustrator and graphic designer who has done work for Air, Hermes, Lacoste, Tate Modern, and Institubes among others.

Måns Glaeser (Sweden) - half of electronic music duo, Staygold.

Cisco Merel (Panama) - Street artist, painter, and sculptor.

Marcin Czubala (Poland) - DJ, producer, and owner of Poland's first techno label, Currently Processing. 

Can Sertoglu (Turkey) - Producer, artist manager, A&R, and founder of Rakun Music.

INTERNATIONAL PRESS COVERAGE
Music Ally UK (07.2009) : Music Ally Goes to GFC
Wired Magazine UK (09.2009) : Free and the Future of Music

KR Representative : Tablo (Epik High)
KR Conference Delegate / Talent & Artist Relations Coordinator : DFSB Kollective