DFSB Kollective @ Miller GFC Vision Conference

By Music Department

(NEW YORK CITY USA) : A couple of weeks ago I had the opportunity to attend Vision, the first meeting of the Global Fresh Collective (GFC), a group of creatives from the realms of music, design, art, and fashion from all over the world (full list below). 

Over the course of Friday, June 26th, members of the GFC gathered in the amazing Angel Orensanz Foundation on Manhattan's Lower Eastside to discuss, explore, and debate various issues surrounding the future of creative collaboration and both global and local issues affecting music. The discussion was broken up into multiple sessions each of which addressed a different topic. One session included the GFC members' ideal formulas for successful collaborations, which given the range of the members' areas of expertise, I expected to be the high point of the discussions. While the session did yield the GFC members' preferred elements for the perfect collaboration (which you can see in the video below), it was dwarfed in comparison to the first session of the day, entitled "After the Revolution, is Free the Future?".

Led by Matt Mason (author of bestseller The Pirate's Dilemma: How Youth Culture Reinvented Capitalism), the discussion focused on the future of the music industry after piracy and the digital age. After giving a brief explanation and examples of how piracy has manifested itself through finding gaps outside of the market, creating vehicles, and harnessing the power of its audience, Matt explained how piracy could be responded to in ways which could in fact benefit industries and companies initially harmed by these illegal acts. By competing with pirates, rather than fighting them, Matt argued that companies had better chances at survival.

After citing a few examples, the stage was set for discussion of how piracy had affected GFC members and their respective industries. While the GFC was made up of a individuals in different fields, discussion seemed to inevitably center on music. Despite the GFC members' different experiences and responses (which you can get a feel for in the video below), as the discussion went on, the one thing that became increasingly clear was that a change from the traditional business model in place in the music industry is most definitely needed.

At the end of the long day, to me, and I think to many of those involved, GFC Vision overall was a success. It brought together individuals across different industries (whose paths quite possibly would not have crossed otherwise) and prompted them to think about and discuss some crucial issues facing creatives, that will only become more pressing as time goes by.

As piracy is one of these issues, I took the opportunity to talk to GFC curator, Pedro Winter, about how his label, Ed Banger Records, has been affected by it, as well as how he has been responding to changes in the music industry. You can check out the entire interview over at Showtrotta. 

Pedro Winter (France) - Curator of GFC, DJ, and head of Ed Banger Records

Crunc Tesla (US) - Producer, director, and DJ

DJ Daruma (Japan) - Part of the Japanese DJ group, Dexpistols, and fashion designer for Tokyo-based clothing line, Roc Star.

Asia Gorbacheva (Russia) - Deejays under the name DJ Sandra at the Odyssey party in Russia (among others), runs Black Jack Disco Club radio show on fmgu.ru.

Slikour (South Africa) - Founding member of the record-breaking South African hip hop group, Skwatta Kamp.

Tablo (South Korea) - Hip hop musician, rap artist, songwriter, lyricist, and frontman of Korea's premiere hip hop group, Epik High.

Sanghon Kim (South Korea/France) - Illustrator and graphic designer who has done work for Air, Hermes, Lacoste, Tate Modern, and Institubes among others.

Måns Glaeser (Sweden) - half of electronic music duo, Staygold.

Cisco Merel (Panama) - Street artist, painter, and sculptor.

Marcin Czubala (Poland) - DJ, producer, and owner of Poland's first techno label, Currently Processing. 

Can Sertoglu (Turkey) - Producer, artist manager, A&R, and founder of Rakun Music.

INTERNATIONAL PRESS COVERAGE
Music Ally UK (07.2009) : Music Ally Goes to GFC
Wired Magazine UK (09.2009) : Free and the Future of Music

KR Representative : Tablo (Epik High)
KR Conference Delegate / Talent & Artist Relations Coordinator : DFSB Kollective