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Thursday
Aug262010

Abracadabra! Brown Eyed Girls Unveil Their Award-Winning โ€˜Sound-Gโ€™ Album Worldwide on iTunes 


(SEOUL KR) : After bagging Best Dance/Electronic Album and Song of the Year honors at the 2010 Korean Music Awards, K-Pop femme fatales, Brown Eyed Girls, have just launched their critically acclaimed double album, ‘Sound-G’, worldwide on iTunes.๏ปฟ



Already within a week prior to their Japanese CD release on August 25th, Brown Eyed Girls have pounced on the iTunes Japan Dance Singles chart with their sexy hit, ‘Abracadabra’, sitting pretty in the top 5 for the past 5 days.

source (08/25/2010) : http://www.apple.com/euro/itunes/charts/top10dancesongs.html
In preparation for their international rollout, Brown Eyed Girls have also pulled the covers off of their new social media sites. As of August 25th, Brown Eyed Girls’ Facebook fanpage (www.facebook.com/officialBEG), Twitter feed (www.twitter.com/officialBEG), and YouTube channel (www.youtube.com/officialBEG) are now officially open.

 
For more information and updates, please check out :

FACEBOOK : http://www.facebook.com/officialBEG
TWITTER : http://www.twitter.com/officialBEG
YOUTUBE : http://www.youtube.com/officialBEG
iTUNES : http://www.itunes.com/browneyedgirls  

      
Artist Management : Nega Networks
Social Media Network Integration : DFSB Kollective
International Media PR : DFSB Kollective
International Digital Distribution : DFSB Kollective


Wednesday
Aug252010

Solar Flare Up : Big Bangโ€™s < Taeyang > Shines Bright on Brand New โ€˜Internationalโ€™ Release

(SEOUL KR) : After lighting up iTunes R&B/Soul charts worldwide this summer with his scintillating solo album, ‘Solar’, Big Bang’s Taeyang brings the heat back with his latest red hot release, ‘Solar International’. 

A steamy, sonic collage of his English and Korean hits, Taeyang’s ‘Solar International‘ breaks new ground as it will be the first ever K-Pop music release to be sold worldwide on iTunes as both an audio and video album. The audio version (complete with a digital booklet) hits iTunes stores on August 25th while the video version (bundled with bonus, behind the scenes documentaries) will arrive by September 10th.


Already, the hype and hysteria surrounding ‘Solar International’ has reached a fever pitch with his fans around the world.

Within a week of his music album launch, Taeyang has seen nearly 50,000 sign up for his new Twitter page (http://www.twitter.com/realTaeyang) and over 150,000 join his new Facebook page (http://www.facebook.com/Taeyang).

Within 48 hours of opening his new YouTube channel (http://www.youtube.com/YGTaeyang), Taeyang has tallied a staggering 1,000,000+ hits for his music video, ‘I’ll Be There’.

  
And within 24 hours of opening official sales on iTunes, Taeyang has triggered pre-orders that have pushed his album into the Top 20 of iTunes R&B/Soul charts in the USA, Canada, and Japan.

iTunes USA R&B/Soul Album Chart : 08/24/2010Delivering a knockout one-two punch, the audio and video versions of ‘Solar International’ are destined to solidify Taeyang’s status as one of K-Pop’s biggest breakout artists of the year.

For more information and updates, please check out :

WEBSITE: http://www.ygbigbang.com/Taeyang/
FACEBOOK : http://www.facebook.com/Taeyang
TWITTER : http://www.twitter.com/realTaeyang
YOUTUBE : http://www.youtube.com/YGTaeyang
iTUNES : http://www.itunes.com/ํƒœ์–‘Taeyang

Artist Management : YG Entertainment
International Media PR : DFSB Kollective
International Digital Distribution : DFSB Kollective

Friday
Jul232010

Donโ€™t Call It a Comeback : < SE7EN > Digitally Bounces Up iTunes International Charts


(SEOUL KR) : The K-Pop hit factory, YG Entertainment, has scored a summer trifecta as their third straight artist has once again shaken and stirred iTunes charts worldwide.

With Big Bang members T.O.P and Taeyang leading the overseas chart charge over the past month, YG’s urban music legend, SE7EN, doesn’t skip a beat with his latest release.  


Within 72 hours of launching his long-awaited EP ‘Digital Bounce’, SE7EN has leaped into the iTunes Top 20 R&B/Soul album charts in USA and Canada as well as debuted in the Top 40 in Australia, Top 100 in France, and Top 200 in the United Kingdom.



For more information and updates, please check out :

WEBSITE : http://www.hello7.com/
YOUTUBE : http://www.youtube.com/YGEntertainment
iTUNES : http://itunes.apple.com/album/digital-bounce/id383087012

Artist Management : YG Entertainment
International Media PR : DFSB Kollective
International Digital Distribution : DFSB Kollective

Tuesday
Jul202010

Guitar vs DJ Heroes : Korean Rock Band < YB > Rages with < Risque Rhythm Machine > on โ€˜YB vs RRMโ€™


(SEOUL KR) : As a prelude to their headline performance at the upcoming 2010 Pentaport Rock Festival this weekend (July 24th), Korean rock anthem stalwarts, YB, have revved up their crunching sound and lyrical fury with Seoul’s cutting edge electronica DJ trio, Risque Rhythm Machine, to release one of K-Pop’s most experimental EPs of the year -- YB vs RRM.    

According to DFSB Kollective President, Bernie Cho : “Considering YB has toured Europe and America extensively over the years, it didn’t come as a surprise they would want to launch their latest tracks worldwide. What came as a bit of a shocker is that they’ve teamed up with the red hot dance club sensations, Risque Rhythm Machine, to not only remix but also reinvent their smash hits for international audiences."


Mashing hard-hitting riffs with funked up breakbeats, ‘YB vs RRM’ is a radical departure from their traditional sonic journeys as two of their songs (‘Stay Alive’, ‘A Flying Butterfly’) are sung in English and one of the extra cuts, a remake entitled, ‘Blood Type’, is actually recorded in Russian.

A tribute to the late Korean-Russian rock legend, Victor Tsoi (1962-1990), ‘Blood Type’ is considered one of Russia’s most influential modern rock classics of the 1980s. Deeply motivated to stay true to Tsoi’s inspirational spirit, YB lead singer, Yoon Do-Hyun, explained his unique choice by noting, “Language is just a tool for communication and in order to reach out to wider audiences around the world, we have produced many of our songs in English. But with ‘Blood Type’ it was different because despite being unfamiliar with the Russian language, out of respect for his pioneering legacy, I wanted to learn the language in order to sing in his original language.”

As part of YB’s expanded efforts to connect direct with their overseas fans, YB will be world premiering their new music videos via their new YouTube channel (http://www.youtube.com/YBrocks) over the next 2 weeks. 

Bound to break boundaries, ‘YB vs RRM’ (complete with a bonus digital booklet) will be available on iTunes Music Stores worldwide on Tuesday, July 21st. 

For more information and updates, please check out :

WEBSITE : http://www.YBrocks.kr
                  http://www.YBrocks.com  
YOUTUBE : http://www.youtube.com/YBrocks
FACEBOOK : http://www.facebook.com/officialYB
TWITTER : http://www.twitter.com/official_YB
iTUNES :  http://www.itunes.com/YB
                http://itunes.apple.com/album/id382207602



ABOUT YB


/ AWARDS & HONORS /

2006 ํ•œ๊ตญ๋Œ€์ค‘์Œ์•…์ƒ Korean Music Awards (Song of the Year)
2006 ๋Œ€ํ•œ๋ฏผ๊ตญ ์—ฐ์˜ˆ์˜ˆ์ˆ ์ƒ Korean Entertainment & Arts Awards (Rock Artist of the Year)
2003 ํ•œ๊ตญ๋Œ€์ค‘์Œ์•…์ƒ Korean Music Awards (Artist of the Year)
2003 ํ•œ๊ตญ๋ฐฉ์†กํ”„๋กœ๋“€์„œ์ƒ Korean Broadcast Producers Awards (Artist of the Year)
2003 ๊ฐ€์š”๋Œ€์ƒ KBS K-Pop Music Awards (Teen Artist of the Year)
2003 WPMA World Peace Music Awards (World Peace Music Award)
2002 ํ•œ๊ตญ๋Œ€์ค‘์Œ์•…์ƒ Korean Music Awards (Artist of the Year)
2002 ํ•œ๊ตญ ์—ฐ์˜ˆ ํ˜‘ํšŒ Korean Entertainer's Association (Artist of the Year)
2002 ํ•œ๊ตญ๋ฐฉ์†ก๋Œ€์ƒ Korean Broadcasting Awards (Artist of the Year)
2002 ๋Œ€ํ•œ๋ฏผ๊ตญ ์—ฐ์˜ˆ์˜ˆ์ˆ ์ƒ Korean Entertainment & Arts Awards (Special Award)
2002 ๊ฐ€์š” ๋Œ€์ƒ KBS K-Pop Music Awards (Teen Artist of the Year)
2002 ๋Œ€๊ฐ€์ˆ˜ ๊ฐ€์š”์ œ MBC Teen Music Artist Awards (Teen Artist of the Year)
2002 ์„œ์šธ ๊ฐ€์š”๋Œ€์ƒ Seoul K-Pop Awards (World Cup Special Achievement Award)
2002 ๋Œ€ํ•œ๋ฏผ๊ตญ ๊ตญํšŒ Korean National Assembly Pop Culture & Media (Grand Prize)
2002 M.Net KM Music Festival (Rock Video of the Year)
1999 ์ „๊ตญ PD์—ฐํ•ฉํšŒ ์„ ์ • National Producers Federation's Choice Awards (Artist of the Year)

/SPECIAL PROJECTS/

2005 On the Road 2 (YB European Tour Documentary)

/ INTERNATIONAL CONCERTS & FESTIVALS /

2009 Vans Warped Tour USA (Seattle/Portland/Fresno/Mountain View/Sacramento/San Diego/Los Angeles)
2008 SXSW Music Festival (Austin TX)
2007 SXSW Music Festival (Austin TX)
2006 YB USA Concert (New York City)
2005 YB USA Tour (Seattle/Los Angeles)
2005 YB European Tour (UK/Holland/Germany/Italy)

Artist Management :  Daeum Entertainment
Social Media Network Integration : DFSB Kollective
International Digital Music Distribution/PR : DFSB Kollective

Saturday
Jul102010

Newsweek : ํž˜๋‚ด๋ผ, ์ธ๋””๋ฐด๋“œ! A GLIMMER OF HOPE IN THE INDIEย SCENE



(SEOUL KR) : In Britain – the native country of this correspondent – it is sometimes difficult to tell the difference between ‘mainstream’ and ‘alternative’. For better or worse, this is no truer anywhere than in the realm of popular music. Raucous (yet melodic) bands such as Arctic Monkeys vie for the number one chart position with the likes of Girls Aloud, a reality TV-created pop group who despite their manufactured origin, occasionally flirt with ‘underground’ sensibilities as a means of staying fresh.

๋‚ด ๊ณ ํ–ฅ ์˜๊ตญ์—์„œ๋Š” ๋•Œ๋•Œ๋กœ ‘๋ฉ”์ธ์ŠคํŠธ๋ฆผ’๊ณผ ‘์–ผํ„ฐ๋„ˆํ‹ฐ๋ธŒ’๋ฅผ ๊ตฌ๋ถ„ํ•˜๊ธฐ๊ฐ€ ์–ด๋ ต๋‹ค. ์ข‹๋“  ์‹ซ๋“  ์ด๋Ÿฐ ํ˜„์ƒ์€ ๋Œ€์ค‘์Œ์•… ๋ถ„์•ผ์—์„œ ๊ฐ€์žฅ ๋‘๋“œ๋Ÿฌ์ง„๋‹ค. ๊ท€์— ๊ฑฐ์Šฌ๋ฆฌ์ง€๋งŒ ๋ฉœ๋กœ๋”•ํ•œ ์Œ์•…์„ ํ•˜๋Š” ์•…ํ‹ฑ ๋ชฝํ‚ค์ฆˆ ๊ฐ™์€ ๋ฐด๋“œ๋“ค์ด ๊ฑธ์Šค ์–ผ๋ผ์šฐ๋“œ ๊ฐ™์€ ๊ทธ๋ฃน๊ณผ ์Œ์•… ์ฐจํŠธ 1์œ„ ์ž๋ฆฌ๋ฅผ ๋†“๊ณ  ๊ฒฝํ•ฉ์„ ๋ฒŒ์ธ๋‹ค. ๊ฑธ์Šค ์–ผ๋ผ์šฐ๋“œ๋Š” ๋ฆฌ์–ผ๋ฆฌํ‹ฐ ํ”„๋กœ๊ทธ๋žจ์—์„œ ํƒ„์ƒํ•œ ํŒ ๊ทธ๋ฃน์œผ๋กœ ‘์กฐ๋ฆฝํ’ˆ’์ด๋ผ๋Š” ํƒœ์ƒ์  ํ•œ๊ณ„์—๋„ ๋ถˆ๊ตฌํ•˜๊ณ  ๊ฐ€๋”์”ฉ ‘์–ธ๋”๊ทธ๋ผ์šด๋“œ’์˜ ๊ฐ์ˆ˜์„ฑ์„ ๋ณด์—ฌ์ฃผ๋ฉฐ ์ฐธ์‹ ํ•จ์„ ์œ ์ง€ํ•œ๋‹ค. ์ด๋Ÿฐ ํ˜„์ƒ์€ ์—ญ์‚ฌ์ƒ ๊ฐ€์žฅ ๋ช…์„ฑ์„ ๋–จ์น˜๋ฉฐ ์ƒ์—…์ ์œผ๋กœ ์„ฑ๊ณตํ•œ ๊ทธ๋ฃน ๋น„ํ‹€์Šค์˜ ๋“ฑ์žฅ ์ดํ›„ ์ง€์†๋ผ ์™”๋‹ค.

It has been thus ever since The Beatles, the most respected and commercially successful group ever, replaced their mop-tops and suits with hippie beards and kaftans, under the influence of Transcendental Meditation, Bob Dylan and prodigious quantities of LSD.

๋” ์ •ํ™•ํžˆ ๋งํ•ด ๊ทธ๋“ค์ด ์ดˆ์›”๋ช…์ƒ, ๋ฐฅ ๋”œ๋Ÿฐ, ๊ทธ๋ฆฌ๊ณ  ์ƒ๋‹นํ•œ ๋ถ„๋Ÿ‰์˜ LSD(ํ™˜๊ฐ์ œ)์˜ ์˜ํ–ฅ์„ ๋ฐ›์•„ ๋”๋ฒ…๋จธ๋ฆฌ ํ—ค์–ด์Šคํƒ€์ผ๊ณผ ์ •์žฅ์„ ๋ฒ„๋ฆฌ๊ณ  ํžˆํ”ผ ํ„ฑ์ˆ˜์—ผ๊ณผ ์นดํ”„ํƒ„(ํ„ฐํ‚คํ’์˜ ์†Œ๋งค์™€ ๊ธฐ์žฅ์ด ๊ธด ์˜ท)์„ ๋ฐ›์•„๋“ค์ธ ๋’ค๋ถ€ํ„ฐ๋‹ค.

Korea though, has a more distinct delineation. The charts are generally dominated by ballad singers or bouncy pop acts (except when Seotaiji makes a comeback), whilst the more serious or ‘arty’ types are usually perceived as belonging to Hongdae alone. For those in the latter group, this can present a great challenge: how can one make good independent music, and survive financially?

ํ•˜์ง€๋งŒ ํ•œ๊ตญ ์Œ์•…๊ณ„์˜ ์‹ค์ƒ์€ ๋” ๋…ํŠนํ•˜๋‹ค. ์Œ์•…์ฐจํŠธ๋Š” ๋Œ€์ฒด๋กœ ๋ฐœ๋ผ๋“œ ๊ฐ€์ˆ˜๋‚˜ ๋Œ„์Šค ๊ฐ€์ˆ˜๊ฐ€ ๋…์ฐจ์ง€ํ•œ๋‹ค(์„œํƒœ์ง€๊ฐ€ ์ปด๋ฐฑํ•  ๋•Œ๋Š” ์ œ์™ธ). ๋ฐ˜๋ฉด ๋” ์ง„์ง€ํ•˜๊ฑฐ๋‚˜ ‘์Œ์•…์„ฑ์ด ๊ฐ•ํ•œ’ ๋ถ€๋ฅ˜๋Š” ํ”ํžˆ ํ™๋Œ€ ์ง€์—ญ์„ ๋ฌด๋Œ€๋กœ ํ™œ๋™ํ•œ๋‹ค๊ณ  ์ธ์‹๋œ๋‹ค. ํ›„์ž ๊ทธ๋ฃน์—๋Š” ์ด๋Ÿฐ ํ˜„์‹ค์ด ํฐ ์–ด๋ ค์›€์„ ๋˜์ ธ์ค„์ง€๋„ ๋ชจ๋ฅธ๋‹ค. ์ข‹์€ ์ธ๋”” ์Œ์•…์„ ๋งŒ๋“ค๋ฉด์„œ ์–ด๋–ป๊ฒŒ ์ƒ๊ณ„๋ฅผ ๊พธ๋ ค๋‚˜๊ฐˆ๊นŒ?

In this era of illegal – or extremely cheap – downloading, the state of independent music is even more precarious. Cho Hu-Il, whose band Black Skirts won the Korean Music Award for Best Modern Rock Album in 2009, states that ‘people just don’t buy CDs anymore’, and that ‘as an indie band, if your target audience is about 3,000 (which is the entire indie scene in Korea), you’re obviously not going to make a good living off it’. As a general rule, even established artists with record contracts must have ‘day jobs’ to get by.

์š” ์ฆ˜ ๊ฐ™์€ ์ €๊ฐ€์˜ ๋ถˆ๋ฒ• ๋‹ค์šด๋กœ๋“œ ์‹œ๋Œ€์— ์ธ๋”” ์Œ์•…์˜ ์‹ค์ƒ์€ ํ›จ์”ฌ ๋” ๋ถˆ์•ˆ์ •ํ•˜๋‹ค. ์กฐํœด์ผ์ด ์ด๋„๋Š” ๋ฐด๋“œ ๊ฒ€์ •์น˜๋งˆ๋Š” 2010๋…„ ํ•œ๊ตญ๋Œ€์ค‘์Œ์•…์ƒ ์ตœ์šฐ์ˆ˜ ๋ชจ๋˜๋ก ์Œ๋ฐ˜์ƒ์„ ์ˆ˜์ƒํ–ˆ๋‹ค. ๊ทธ๋Š” “์‚ฌ๋žŒ๋“ค์ด ๋”๋Š” CD๋ฅผ ๊ตฌ์ž…ํ•˜์ง€ ์•Š๋Š”๋‹ค”๊ณ  ๋งํ•œ๋‹ค. “์ธ๋”” ๋ฐด๋“œ๋กœ ํ™œ๋™ํ•˜๋Š”๋ฐ ํ‘œ์  ๊ณ ๊ฐ์ด 3000๋ช… ์•ˆํŒŽ์ด๋ผ๋ฉด ๋ถ„๋ช… ๊ทธ๊ฑธ๋กœ ๋จน๊ณ  ์‚ด๊ธฐ๋Š” ํž˜๋“ค๋‹ค.”

Several have started businesses completely unrelated to their musical activities – like bars and cafes, such as that owned by the band My Sister's Barbershop in Ssamzie-gil along Insa-dong. Better though, according to Cho Hu-Il is ‘some punk rockers (I heard of) running a fried chicken place in Hongdae. They’re smart - not everybody drinks coffee, but we all love fried chicken.’

์Œ๋ฐ˜๊ณ„์•ฝ์„ ํ•œ ๊ธฐ์„ฑ ๊ฐ€์ˆ˜๋“ค๋„ ๋Œ€์ฒด๋กœ ๋‹ค๋ฅธ ๋ˆ๋ฒŒ์ด๊ฐ€ ์žˆ์–ด์•ผ ์ƒํ™œ์ด ๊ฐ€๋Šฅํ•˜๋‹ค. ์ˆ ์ง‘์ด๋‚˜ ์นดํŽ˜ ๋“ฑ ์Œ์•…ํ™œ๋™๊ณผ ์ „ํ˜€ ๋ฌด๊ด€ํ•œ ์‚ฌ์—…์„ ์‹œ์ž‘ํ•œ ์‚ฌ๋žŒ๋„ ๋งŽ๋‹ค. ์˜ˆ์ปจ๋Œ€ ๋ฐด๋“œ ์–ธ๋‹ˆ๋„ค ์ด๋ฐœ๊ด€์ด ์ธ์‚ฌ๋™ ์Œˆ์ง€๊ธธ์— ๋‚ธ ์นดํŽ˜๊ฐ€ ๋Œ€ํ‘œ์ ์ด๋‹ค(์ง€๊ธˆ์€ ๋ฌธ์„ ๋‹ซ์•˜๋‹ค). ํ•˜์ง€๋งŒ ์กฐํœด์ผ์€ “๋ช‡๋ช‡ ํŽ‘ํฌ ๋ก๊ฐ€์ˆ˜์ฒ˜๋Ÿผ ํ™๋Œ€์—์„œ ์น˜ํ‚จ์ง‘์„ ์šด์˜ํ•˜๋Š” ํŽธ์ด ๋” ์ข‹๋‹ค”๊ณ  ๋งํ•œ๋‹ค. “๋ˆ„๊ตฌ๋‚˜ ์ปคํ”ผ๋ฅผ ๋งˆ์‹œ์ง€๋Š” ์•Š์ง€๋งŒ ํ›„๋ผ์ด๋“œ ์น˜ํ‚จ์€ ์šฐ๋ฆฌ ๋ชจ๋‘๊ฐ€ ์ข‹์•„ํ•˜๋Š” ์Œ์‹์ด๋‹ค.”

Others are able to make a living in areas closer to their calling. Sung Kiwan, guitarist of 3rd Line Butterfly, teaches recording techniques in an art school, as he – like other indie musicians – ‘became a master of low-budget recording’. He also served as a radio DJ for several years, as well as being a recognised poet.

๋‹ค ๋ฅธ ์‚ฌ๋žŒ๋“ค์€ ์ง์—…๊ณผ ๊ด€๋ จ๋œ ๋ถ„์•ผ์—์„œ ์ƒ๊ณ„๋ฅผ ๊พธ๋ ค๊ฐ€๊ธฐ๋„ ํ•œ๋‹ค. 3ํ˜ธ์„  ๋ฒ„ํ„ฐํ”Œ๋ผ์ด์˜ ๊ธฐํƒ€๋ฆฌ์ŠคํŠธ ์„ฑ๊ธฐ์™„์€ ๊ณ„์›์˜ˆ๋Œ€์—์„œ ์‚ฌ์šด๋“œ๋””์ž์ธ ์ „๊ณต์ฑ…์ž„๊ต์ˆ˜๋กœ ์žฌ์งํ•˜๊ณ  ์žˆ๋‹ค. ์—ฌ๋Š ์ธ๋”” ๋ฎค์ง€์…˜๊ณผ ๋งˆ์ฐฌ๊ฐ€์ง€๋กœ “์ €์˜ˆ์‚ฐ ๋…น์Œ์˜ ๋Œ€๊ฐ€๊ฐ€ ๋๊ธฐ ๋•Œ๋ฌธ”์ด๋‹ค. ๊ทธ๋Š” ์—ฌ๋Ÿฌ ํ•ด ๋™์•ˆ ๋ผ๋””์˜ค DJ๋กœ ํ™œ๋™ํ–ˆ์„ ๋ฟ ์•„๋‹ˆ๋ผ ์•Œ์•„์ฃผ๋Š” ์‹œ์ธ์ด๊ธฐ๋„ ํ•˜๋‹ค.

‘Soundtracks are also one of the most effective ways to maintain an indie career’, he notes, and indeed his band has gone down this route too, having provided music for a TV series.

“์‚ฌ์šด๋“œํŠธ๋ž™์€ ๋˜ํ•œ ์ธ๋”” ํ™œ๋™์„ ๊ณ„์†ํ•˜๋Š” ๊ฐ€์žฅ ํšจ๊ณผ์ ์ธ ๋ฐฉ๋ฒ• ์ค‘์˜ ํ•˜๋‚˜”๋ผ๊ณ  ๊ทธ๋Š” ์„ค๋ช…ํ•œ๋‹ค. ์‹ค์ œ๋กœ ๊ทธ์˜ ๋ฐด๋“œ๋„ TV ์‹œ๋ฆฌ์ฆˆ์— ์Œ์•…์„ ์ œ๊ณตํ•˜๋ฉฐ ๊ฐ™์€ ๊ธธ์„ ๊ฑธ์—ˆ๋‹ค.

ํ•ด์™ธ์—์„œ ๋” ์ธ๊ธฐ MORE POPULAR OVERSEAS


Interestingly, online fan groups for 3rd Line Butterfly such as the one on Facebook show that quite a high proportion of the band’s fans are from overseas. Their sound – occasionally abrasive, yet always filled with a balance of imagination and emotional integrity - is one which can naturally appeal to devotees of successful Western bands such as Radiohead or Sonic Youth.

ํฅ๋ฏธ๋กœ์šด ์‚ฌ์‹ค์€ 3ํ˜ธ์„  ๋ฒ„ํ„ฐํ”Œ๋ผ์ด์˜ ์˜จ๋ผ์ธ ํŒฌ๊ทธ๋ฃน(์˜ˆ๋ฅผ ๋“ค์–ด ํŽ˜์ด์Šค๋ถ ํŒฌ๊ทธ๋ฃน)์„ ์‚ดํŽด๋ณด๋ฉด ์™ธ๊ตญ ํŒฌ์˜ ๋น„์œจ์ด ์ƒ๋‹นํžˆ ๋†’๋‹ค๋Š” ์ ์ด๋‹ค. ๊ทธ๋“ค์˜ ์‚ฌ์šด๋“œ๋Š” ์ข…์ข… ๊ท€์— ๊ฑฐ์Šฌ๋ฆฌ๋ฉด์„œ๋„ ์–ธ์ œ๋‚˜ ๊ท ํ˜• ์žกํžŒ ์ƒ์ƒ๋ ฅ๊ณผ ๊ฐ์„ฑ์œผ๋กœ ์ถฉ๋งŒํ•ด ๋ผ๋””์˜คํ—ค๋“œ๋‚˜ ์†Œ๋‹‰ ์œ ์Šค ๊ฐ™์€ ์„œ๊ตฌ ์ธ๊ธฐ ๋ฐด๋“œ์˜ ํŒฌ๋“ค์—๊ฒŒ๋„ ์ž์—ฐ์Šค๋Ÿฝ๊ฒŒ ์–ดํ•„ํ•œ๋‹ค.

Traditionally though, there has been no real route by which Korean musicians can sell their work abroad. Record companies have done little to promote them, and with the advent of downloading, pirates have stepped in to fill the vacuum. If one looks at the web traffic data for illegal download sites such as ihoneyjoo.com or jenpoo.com, the fact that stands out is that they have receive even more hits than the large, official Korean download sites such as Melon and Soribada.

ํ•˜์ง€๋งŒ ์ „ํ†ต์ ์œผ๋กœ ํ•œ๊ตญ ๊ฐ€์ˆ˜์˜ ๋…ธ๋ž˜๋ฅผ ํ•ด์™ธ์— ํŒ๋งคํ•  ๋งŒํ•œ ์‹ค์งˆ์ ์ธ ํ†ต๋กœ๊ฐ€ ์—†์—ˆ๋‹ค. ์Œ๋ฐ˜์‚ฌ๋“ค์€ ๊ทธ๋“ค์˜ ์Œ์•…์„ ํ•ด์™ธ์—๋Š” ๊ฑฐ์˜ ํ™๋ณดํ•˜์ง€ ์•Š์•˜์œผ๋ฉฐ ํŒŒ์ผ ๋‚ด๋ ค๋ฐ›๊ธฐ ์‹œ๋Œ€๊ฐ€ ๋„๋ž˜ํ•˜๋ฉด์„œ ๋ถˆ๋ฒ•๋ณต์ œ๊ฐ€ ๊ทธ ๊ณต๋ฐฑ์„ ๋ฉ”์› ๋‹ค. ihoneyjoo.com์ด๋‚˜ jenpoo.com ๊ฐ™์€ ๋ถˆ๋ฒ• ๋‹ค์šด๋กœ๋“œ ์‚ฌ์ดํŠธ์˜ ์›น ํŠธ๋ž˜ํ”ฝ ๊ธฐ๋ก์„ ์‚ดํŽด๋ณด๋ฉด ๊ทธ๋“ค์ด ๋ฉœ๋ก ์ด๋‚˜ ์†Œ๋ฆฌ๋ฐ”๋‹ค ๊ฐ™์€ ํ•œ๊ตญ์˜ ๊ณต์‹ ๋Œ€ํ˜• ๋‚ด๋ ค๋ฐ›๊ธฐ ์‚ฌ์ดํŠธ๋ณด๋‹ค ๋ฐฉ๋ฌธ์ž ์ˆ˜๊ฐ€ ๋” ๋งŽ๋‹ค๋Š” ์‚ฌ์‹ค์ด ๋“œ๋Ÿฌ๋‚œ๋‹ค.

Bernie Cho though, former producer and presenter of MTV, is offering a potential solution. His company, DFSB Kollective, has signed up over 250 Korean artists – in all genres, including Epik High, Crying Nut, and 3rd Line Butterfly – and supplied their entire back catalogues to iTunes and other legal download shops, at royalty rates they would not have dreamed of in the past.

ํ•˜์ง€๋งŒ ์Œ์•…์ผ€์ด๋ธ” MTV์˜ ํ”„๋กœ๋“€์„œ ๊ฒธ ์ง„ํ–‰์ž๋กœ ํ™œ๋™ํ–ˆ๋˜ ๋ฒ„๋‹ˆ ์กฐ(ํ•œ๊ตญ๋ช… ์กฐ์ˆ˜๊ด‘)๊ฐ€ ์ž ์žฌ์ ์ธ ํ•ด๊ฒฐ์ฑ…์„ ๋งˆ๋ จํ–ˆ๋‹ค. ๊ทธ์˜ ํšŒ์‚ฌ DFSB ์ฝœ๋ ‰ํ‹ฐ๋ธŒ๋Š” ์—ํ”ฝ ํ•˜์ด, ํฌ๋ผ๋‹ ๋„›, 3ํ˜ธ์„  ๋ฒ„ํ„ฐํ”Œ๋ผ์ด ๋“ฑ ์˜จ๊ฐ– ์žฅ๋ฅด์˜ ํ•œ๊ตญ์ธ ๊ฐ€์ˆ˜ 250์—ฌ๋ช…๊ณผ ๊ณ„์•ฝ์„ ๋งบ๊ณ  ์ง€๊ธˆ๊นŒ์ง€ ๊ทธ๋“ค์ด ๋‚ธ ์ „์ฒด ์Œ๋ฐ˜ ์นดํƒˆ๋กœ๊ทธ๋ฅผ ์•„์ดํŠ ์Šค(์• ํ”Œ์˜ ์˜จ๋ผ์ธ ์Œ์•…ํŒŒ์ผ ์Šคํ† ์–ด) ๋“ฑ์˜ ํ•ฉ๋ฒ• ๋‚ด๋ ค๋ฐ›๊ธฐ ๋งค์žฅ์— ๊ณต๊ธ‰ํ•˜๋ฉด์„œ ๊ณผ๊ฑฐ์—๋Š” ๊ฟˆ๋„ ๊พธ๊ธฐ ์–ด๋ ค์› ๋˜ ๋†’์€ ๋กœ์—ดํ‹ฐ๋ฅผ ๋ฐ›์•„๋‚ธ๋‹ค.

This enables them to sell their music legally to a worldwide audience, at a rate that ‘guarantees them many times more’ in royalty payments, according to Cho, than what they receive from the large Korean download sites. Digital music files are tagged in both English and Korean, so that the many fans of Korean music who do not understand the language are still able to find the songs they want.

๋•๋ถ„์— ํ•œ๊ตญ์˜ ๊ฐ€์ˆ˜๋“ค์€ ์ž์‹ ๋“ค์˜ ์Œ์•…์„ ์ „์„ธ๊ณ„์˜ ํŒฌ๋“ค์—๊ฒŒ ํ•ฉ๋ฒ•์ ์œผ๋กœ ํŒ๋งคํ•˜๊ฒŒ ๋๋‹ค. ์กฐ์”จ์— ๋”ฐ๋ฅด๋ฉด ๋กœ์—ดํ‹ฐ๋Š” ํ•œ๊ตญ์˜ ๋Œ€ํ˜• ๋‹ค์šด๋กœ๋“œ ์‚ฌ์ดํŠธ์—์„œ ๋ฐ›๋Š” ์•ก์ˆ˜์˜ “๋ช‡ ๋ฐฐ๊ฐ€ ๋ณด์žฅ๋œ๋‹ค.” ๋””์ง€ํ„ธ ์Œ์•… ํŒŒ์ผ์€ ์˜์–ด์™€ ํ•œ๊ตญ์–ด๋กœ ํ‘œ์‹œ๋˜์–ด ํ•œ๊ตญ์–ด๋ฅผ ๋ชจ๋ฅด๋Š” ์™ธ๊ตญ์˜ ๋งŽ์€ ํ•œ๊ตญ์Œ์•… ํŒฌ๋„ ์›ํ•˜๋Š” ๊ณก์„ ์ฐพ๊ธฐ ์‰ฝ๋„๋ก ํ–ˆ๋‹ค.



DFSB aims to be more than a simple provider of downloads though. The philosophy is that ‘the band has to become a brand’, and thus they operate an ‘integrated social media toolbox’ for promotion via Facebook, Twitter, and so on, and book concerts for acts overseas, such as Galaxy Express, who recently played a showcase in Hong Kong.

ํ•˜์ง€๋งŒ DFSB์˜ ๋ชฉํ‘œ๋Š” ๋‹จ์ˆœํ•œ ๋‚ด๋ ค๋ฐ›๊ธฐ ์ œ๊ณต์ž์— ๋จธ๋ฌผ์ง€ ์•Š๋Š”๋‹ค. ๊ทธ๋“ค์€ “๋ฐด๋“œ๊ฐ€ ํ•˜๋‚˜์˜ ๋ธŒ๋žœ๋“œ๊ฐ€ ๋ผ์•ผ ํ•œ๋‹ค”๋Š” ์ฒ ํ•™์œผ๋กœ ํŽ˜์ด์Šค๋ถ, ํŠธ์œ„ํ„ฐ ๋“ฑ์„ ํ†ตํ•œ ํ™๋ณด์šฉ์˜ ‘ํ†ตํ•ฉ ์ธ์  ๊ต๋ฅ˜ ๋งค์ฒด ํˆด๋ฐ•์Šค’๋ฅผ ์šด์˜ํ•˜๋ฉฐ ๊ฐค๋Ÿญ์‹œ ์ต์Šคํ”„๋ ˆ์Šค ๊ฐ™์€ ๋ฐด๋“œ์˜ ํ•ด์™ธ ์ฝ˜์„œํŠธ๋„ ์ฃผ์„ ํ•œ๋‹ค. ๊ฐค๋Ÿญ์‹œ ์ต์Šคํ”„๋ ˆ์Šค๋Š” ์ตœ๊ทผ ํ™์ฝฉ์—์„œ ๊ณต์—ฐํ–ˆ๋‹ค.

It is surprising that the music industry has not awoken to the potential of overseas markets before. Given the relative success of Korean drama and cinema abroad, there is no reason to suppose Korean music could not achieve something similar. But as Will Ennett, a media executive and video-on-demand expert from Ireland, notes, ‘when I am at the main TV conference in Cannes, the Korean guys always have big stands and posters. But I never heard anything about Korean music, anywhere’.

ํ•œ๊ตญ ์Œ๋ฐ˜์—…๊ณ„๊ฐ€ ์™œ ์ง„์ž‘์— ํ•ด์™ธ์‹œ์žฅ์˜ ์ž ์žฌ๋ ฅ์— ๋ˆˆ์„ ๋œจ์ง€ ์•Š์•˜๋Š”์ง€ ๊ถ๊ธˆํ•ด์ง„๋‹ค. ํ•ด์™ธ์—์„œ ํ•œ๋ฅ˜ ๋“œ๋ผ๋งˆ์™€ ์˜ํ™”๊ฐ€ ์ƒ๋Œ€์ ์œผ๋กœ ์„ฑ๊ณตํ•œ ์ ์„ ๊ฐ์•ˆํ•  ๋•Œ ํ•œ๊ตญ์Œ์•…์ด ๊ทธ์™€ ๋น„์Šทํ•œ ์„ฑ๊ณต์„ ๊ฑฐ๋‘์ง€ ๋ชปํ•˜๋ฆฌ๋ผ๊ณ  ๋‹จ์ •ํ•  ๋งŒํ•œ ์ด์œ ๋Š” ์—†๋‹ค. ๊ทธ๋Ÿฌ๋‚˜ ๋ฏธ๋””์–ด ์—…๊ณ„ ์ค‘์—ญ์ด์ž ์ฃผ๋ฌธํ˜• ๋น„๋””์˜ค ์ „๋ฌธ๊ฐ€์ธ ์•„์ผ๋žœ๋“œ ์ถœ์‹ ์˜ ์œŒ ์—๋„ท์˜ ๋ง๋กœ๋Š” “์นธ๋Š์˜ ์ฃผ์š” TV ์ปจํผ๋Ÿฐ์Šค์— ๊ฐ€๋ณด๋ฉด ํ•œ๊ตญ์ธ๋“ค์€ ํ•ญ์ƒ ๋Œ€ํ˜• ์Šคํƒ ๋“œ์™€ ํฌ์Šคํ„ฐ๋ฅผ ์ค€๋น„ํ•˜์ง€๋งŒ ์–ด๋””์„œ๋„ ํ•œ๊ตญ์Œ์•… ์ด์•ผ๊ธฐ๋Š” ๋“ค์€ ์ ์ด ์—†๋‹ค.”

๋ฒ•์  ์กฐ์น˜ LEGAL ACTIONS

The next step in the strategy of DFSB is the upcoming legal action against Jenpoo.com and around 40 other overseas websites that have encouraged the piracy of Korean music. Overseas fans, who previously had no legal way to buy Korean music, will not be targeted; however, in this ‘Operation Top 40’, owners of sites will be ordered to shut down, and also face copyright infringement lawsuits.

DFSB ์ „๋žต์˜ ๋‹ค์Œ ๋‹จ๊ณ„๋Š” ํ•œ๊ตญ์Œ์•…์˜ ๋ถˆ๋ฒ•๋ณต์ œ๋ฅผ ์กฐ์žฅํ•œ Jenpoo.com ๋“ฑ 40์—ฌ๊ฐœ ํ•ด์™ธ ์›น์‚ฌ์ดํŠธ๋ฅผ ๋Œ€์ƒ์œผ๋กœ ํ•œ ๋ฒ•์ ์กฐ์น˜๋‹ค. ๊ณผ๊ฑฐ ํ•œ๊ตญ์Œ์•…์„ ๊ตฌ๋งคํ•  ํ•ฉ๋ฒ•์  ํ†ต๋กœ๊ฐ€ ์—†์—ˆ๋˜ ์™ธ๊ตญ ํŒฌ๋“ค์€ ๊ทธ ๋Œ€์ƒ์—์„œ ์ œ์™ธ๋˜์ง€๋งŒ ํ•ด๋‹น ์‚ฌ์ดํŠธ์˜ ํ์‡„๋ช…๋ น์„ ๋ฐ›์•„๋ƒ„๊ณผ ๋™์‹œ์— ์ €์ž‘๊ถŒ ์นจํ•ด ์†Œ์†ก์„ ์ œ๊ธฐํ•  ์˜ˆ์ •์ด๋‹ค.

Back home, legal trouble is also brewing. As has been reported recently, the Fair Trade Commission is investigating the main six legal download sites in Korea for allegedly operating a cartel, and fixing the price of downloads. The problem for artists has been that rather than keeping prices high enough to pay them a reasonable royalty, the strategy has been to reduce prices (frequently in lockstep), in order to compete with pirates.

ํ•œ๊ตญ ๋‚ด์—์„œ๋„ ๋ฒ•์  ๊ณต๋ฐฉ์ด ๋œจ๊ฑฐ์›Œ์ง€๊ธฐ ์‹œ์ž‘ํ–ˆ๋‹ค. ์ตœ๊ทผ ๋ณด๋„๋œ ๋ฐ”๋Œ€๋กœ ๊ณต์ •๊ฑฐ๋ž˜์œ„์›ํšŒ(FTC)๋Š” ๋‚ด๋ ค๋ฐ›๊ธฐ ๊ฐ€๊ฒฉ์˜ ๋‹ดํ•ฉ ํ˜์˜๋กœ ํ•œ๊ตญ์˜ 6๋Œ€ ํ•ฉ๋ฒ• ๋‚ด๋ ค๋ฐ›๊ธฐ ์‚ฌ์ดํŠธ๋ฅผ ์กฐ์‚ฌ ์ค‘์ด๋‹ค. ๊ฐ€์ˆ˜๋“ค์˜ ์ž…์žฅ์—์„  ํ•ฉ๋‹นํ•œ ๋กœ์—ดํ‹ฐ๋ฅผ ์ง€๋ถˆํ•  ๋งŒํผ ๊ฐ€๊ฒฉ์„ ๋†’๊ฒŒ ์œ ์ง€ํ•˜๊ธฐ๋Š”์ปค๋…• ๋ถˆ๋ฒ•๋ณต์ œ์™€ ๊ฒฝ์Ÿํ•˜๋ ค๊ณ  (๊ฑฐ๊ธฐ์— ๋ณด์กฐ๋ฅผ ๋งž์ถฐ) ๊ฐ€๊ฒฉ์„ ๋‚ด๋ฆฌ๋Š” ์ „๋žต์ด ๋ฌธ์ œ์˜€๋‹ค.

The plummeting price of a legal download, which was around 500 won, but can also be obtained for as little as 120 won with special offers, is the result of this policy. But as Mr. Cho says, ‘you can’t compete with free’. If the alternative to paying 120 won legally is paying zero illegally, then too many people will still choose the illegal route. A better alternative would be to compete on service – with better quality downloads, or specially-created content, for instance, for a higher-quality user experience.

ํ•ฉ๋ฒ• ๋‚ด๋ ค๋ฐ›๊ธฐ ๊ฐ€๊ฒฉ์€ ๊ณก๋‹น 500์› ์„ ์ด์—ˆ์ง€๋งŒ ํŠน๋ณ„ ํ• ์ธ์„ ๋ฐ›์œผ๋ฉด 120์›์—๋„ ๊ตฌ์ž…์ด ๊ฐ€๋Šฅํ•˜๋‹ค. ๋‚ด๋ ค๋ฐ›๊ธฐ ์‚ฌ์ดํŠธ์˜ ๊ฐ€๊ฒฉ์ธํ•˜ ์ „๋žต์˜ ๊ฒฐ๊ณผ๋‹ค. ๊ทธ๋Ÿฌ๋‚˜ ์กฐ์”จ์˜ ๋ง๋งˆ๋”ฐ๋‚˜ “๊ณต์งœ์™€๋Š” ๊ฒฝ์Ÿ์ด ์•ˆ ๋œ๋‹ค.” ํ•ฉ๋ฒ•์ ์œผ๋กœ๋Š” 120์›์ธ๋ฐ ๋ถˆ๋ฒ• ํŒŒ์ผ์€ ๊ณต์งœ๋ผ๋ฉด ์ƒ๋‹นํžˆ ๋งŽ์€ ์‚ฌ๋žŒ์ด ๋ถˆ๋ฒ• ํŒŒ์ผ์„ ์„ ํƒํ•˜๊ฒŒ ๋งˆ๋ จ์ด๋‹ค. ๋” ๋‚˜์€ ๋Œ€์•ˆ์€ ์„œ๋น„์Šค๋กœ ๊ฒฝ์Ÿํ•˜๋Š” ๋ฐฉ๋ฒ•์ด๋‹ค. ์˜ˆ์ปจ๋Œ€ ๋” ์งˆ ๋†’์€ ๋‚ด๋ ค๋ฐ›๊ธฐ ๋˜๋Š” ํŠน์ˆ˜ ์ œ์ž‘๋œ ์ฝ˜ํ…ํŠธ๋กœ ์ด์šฉ์ž ์ฒดํ—˜์˜ ์งˆ์„ ๋†’์ด๋Š” ์ „๋žต์ด๋‹ค.

If the FTC ends up breaking this system, it may give upstarts like DFSB the opportunity to gain a foothold in the market. Their model is not, of course, the answer to all the prayers of Korean musicians, but, as Sung Kiwan says, such internet-based methods that cut out traditional labels have ‘big potential’ and allow musicians ‘to approach the public directly’, instead of having to go through traditional channels which are ‘dominated by TV and related commercial companies, which are generally so conservative in introducing alternative culture to the public’.

FTC ๊ฐ€ ์ด๋Ÿฐ ๊ตฌ๋„๋ฅผ ํƒ€ํŒŒํ•œ๋‹ค๋ฉด DFSB ๊ฐ™์€ ์‹ ์ƒ์—…์ฒด๊ฐ€ ์‹œ์žฅ์—์„œ ์ž…์ง€๋ฅผ ๊ตฌ์ถ•ํ•  ๊ธฐํšŒ๋ฅผ ์–ป์„์ง€ ๋ชจ๋ฅธ๋‹ค. ๋ฌผ๋ก  ๊ทธ๋Ÿฐ ๋ชจ๋ธ์ด ํ•œ๊ตญ ๊ฐ€์ˆ˜๋“ค์˜ ๋ชจ๋“  ๊ณ ๋ฏผ์„ ํ•ด๊ฒฐํ•ด์ฃผ์ง€๋Š” ์•Š๋Š”๋‹ค. ๊ทธ๋Ÿฌ๋‚˜ ์„ฑ๊ธฐ์™„์˜ ๋ง๋งˆ๋”ฐ๋‚˜ ์ „ํ†ต ์Œ๋ฐ˜์‚ฌ๋ฅผ ๋ฐฐ์ œํ•˜๋Š” ๊ทธ๋Ÿฐ ์ธํ„ฐ๋„ท ๊ธฐ๋ฐ˜ ๋ฐฉ์‹์€ “์ปค๋‹ค๋ž€ ์ž ์žฌ๋ ฅ์ด ์žˆ์œผ๋ฉฐ ๊ฐ€์ˆ˜๋“ค์ด ๋Œ€์ค‘์—๊ฒŒ ์ง์ ‘ ์ ‘๊ทผํ•˜๋„๋ก ํ•œ๋‹ค.” ๋”ฐ๋ผ์„œ TV ๊ด€๋ จ ์˜๋ฆฌ๊ธฐ์—…์ด ์ขŒ์ง€์šฐ์ง€ํ•˜๋Š” ์ „ํ†ต ์ฑ„๋„์„ ๊ฑฐ์น  ํ•„์š”๊ฐ€ ์—†๊ฒŒ ๋œ๋‹ค. ๊ทธ๋Ÿฐ ์˜๋ฆฌ๊ธฐ์—…์€ ์ผ๋ฐ˜์ ์œผ๋กœ ๋Œ€์•ˆ ๋ฌธํ™”๋ฅผ ๋Œ€์ค‘์—๊ฒŒ ์†Œ๊ฐœํ•˜๊ธฐ๋ฅผ ๋ชน์‹œ ๊บผ๋ฆฌ๋Š” ํŽธ์ด๋‹ค.

๋งŒ๋ณ‘ํ†ต์น˜์•ฝ์€ ์•„๋‹ˆ๋‹ค NOT A CURE ALL SOLUTION

Nobody is claiming that the internet will enable legions of independent musicians to suddenly become financially successful. With a general lack of media exposure, it is difficult even for artists to make people aware of their existence. Choi So-Hui, a Brazilian-influenced solo singer who plays on the Hongdae scene, worries about ‘preconceived notions... that indie music is noisy, or just for young people’ that stop people from giving them a chance.

์ธ ํ„ฐ๋„ท ๋•๋ถ„์— ์ˆ˜๋งŽ์€ ์ธ๋”” ๊ฐ€์ˆ˜๊ฐ€ ๊ฐ‘์ž๊ธฐ ํฐ๋ˆ์„ ๋ฒŒ๊ฒŒ ๋˜๋ฆฌ๋ผ๊ณ  ๋ณด๋Š” ์‚ฌ๋žŒ์€ ์•„๋ฌด๋„ ์—†๋‹ค. ์ „๋ฐ˜์ ์œผ๋กœ ์–ธ๋ก  ๋…ธ์ถœ ๊ธฐํšŒ๊ฐ€ ๊ฑฐ์˜ ์—†๋Š” ํƒ“์— ๊ฐ€์ˆ˜์˜ ์กด์žฌ๋ฅผ ์‚ฌ๋žŒ๋“ค์—๊ฒŒ ์•Œ๋ฆฌ๊ธฐ์กฐ์ฐจ ์–ด๋ ต๋‹ค. ํ™๋Œ€ ์ง€์—ญ์—์„œ ๋ธŒ๋ผ์งˆ ํ’ ์Œ์•…์„ ํ•˜๋Š” ์†”๋กœ ๊ฐ€์ˆ˜ ์ตœ์†Œํฌ๋Š” “์ธ๋”” ์Œ์•…์€ ์‹œ๋„๋Ÿฝ๋‹ค๊ฑฐ๋‚˜ ๋‹จ์ˆœํžˆ ์ Š์€์ด๋“ค์˜ ์Œ์•…์ด๋ผ๋Š” ์„ ์ž…๊ด€ ํƒ“์— ๊ธฐํšŒ์กฐ์ฐจ ์–ป์ง€ ๋ชปํ•˜๊ฒŒ ๋˜์ง€ ์•Š์„๊นŒ” ์šฐ๋ คํ•œ๋‹ค.

Today, only a handful of independent bands have the level of exposure necessary to build a financially viable career for themselves. The rest must struggle; as Kang Jung-Im (a solo performer, recording under the name ‘Hulen’) says, ‘the only one I know for sure is Crying Nut. As for me, I need a job!’ The main hope is that likes of DFSB may be able to improve things at the margins, perhaps allowing a few more groups to join this elite club, or at least to receive a reasonable royalty for their work.

์˜ค๋Š˜๋‚  ๊ฒฝ์ œ์ ์œผ๋กœ ๋…์ž ์ƒ์กด์ด ๊ฐ€๋Šฅํ•œ ๊ฒฝ๋ ฅ์„ ๊ตฌ์ถ•ํ•  ๋งŒํผ ๋Œ€์ค‘ ๋…ธ์ถœ์ด ๋งŽ์€ ๋…๋ฆฝ ๋ฐด๋“œ๋Š” ๊ทน์†Œ์ˆ˜๋‹ค. ๋‚˜๋จธ์ง€๋Š” ์‚ด์•„๋‚จ์œผ๋ ค๊ณ  ๋ฐœ๋ฒ„๋‘ฅ์น˜๋Š” ์ฒ˜์ง€๋‹ค. ‘ํ๋ฅธ’์ด๋ผ๋Š” ์˜ˆ๋ช…์œผ๋กœ ๋…น์Œ์ž‘์—…์„ ํ•˜๋Š” ์†”๋กœ ๊ฐ€์ˆ˜ ๊ฐ•์ •์ž„์˜ ๋ง๋งˆ๋”ฐ๋‚˜ “๋‚ด๊ฐ€ ์•Œ๊ธฐ๋ก  ๊ทธ๋Ÿฐ ๊ฐ€์ˆ˜๋Š” ํฌ๋ผ์ž‰ ๋„›๋ฟ์ด๋‹ค. ๋‚˜๋„ ์ผ์ž๋ฆฌ๊ฐ€ ํ•„์š”ํ•˜๋‹ค.”

๊ฐ€์žฅ ํฐ ํฌ๋ง์ด๋ผ๋ฉด DFSB ๊ฐ™์€ ๊ธฐ์—…์ด ๊ทธ ์—˜๋ฆฌํŠธ ํด๋Ÿฝ์— ์ข€ ๋” ๋งŽ์€ ๊ทธ๋ฃน์„ ๋ฐ›์•„๋“ค์ด๊ฑฐ๋‚˜ ๋˜๋Š” ์ ์–ด๋„ ๊ทธ๋“ค์˜ ์Œ์•…์ด ํ•ฉ๋‹นํ•œ ๋กœ์—ดํ‹ฐ๋ฅผ ๋ฐ›๋„๋ก ํ•ด์„œ ๋‹ค์†Œ๋‚˜๋งˆ ์ˆจํ†ต์„ ํ‹”์›Œ์คฌ์œผ๋ฉด ํ•˜๋Š” ๋ฐ”๋žŒ์ด๋‹ค.

For Kang Jung-Im and others like her though, music is a labour of love. Now working on her second album on the Tunetable Movement label, she still recalls her final year of high school, when ‘music was the only hope that could make me endure all the pressure from the super-competitive madness of the university entrance exam’. After coming through it and entering Yonsei University, she fell into the local indie scene and has been a part of it ever since.

ํ•˜์ง€๋งŒ ๊ฐ•์”จ ๊ฐ™์€ ๊ฐ€์ˆ˜๋“ค์—๊ฒŒ ์Œ์•…์€ ์ฒœ์ง์ด๋‹ค. ํ˜„์žฌ ์ธ๋”” ๋ ˆ์ด๋ธ” ํŠ ํ…Œ์ด๋ธ” ๋ฌด๋ธŒ๋จผํŠธ์—์„œ ๋‘˜์งธ ์•จ๋ฒ”์„ ์ œ์ž‘ ์ค‘์ธ ๊ทธ๋…€๋Š” ์•„์ง๋„ ๊ณ ๋“ฑํ•™๊ต ์กธ์—…๋ฐ˜ ์‹œ์ ˆ์„ ์žŠ์ง€ ๋ชปํ•œ๋‹ค. “์Œ์•…์€ ๋Œ€ํ•™์ž…์‹œ์˜ ์ง€์˜ฅ ๊ฐ™์€ ๊ฒฝ์Ÿ์—์„œ ์˜ค๋Š” ์˜จ๊ฐ– ์••๋ ฅ์„ ๊ฒฌ๋ŽŒ๋‚ด๋„๋ก ํ•ด์ฃผ๋Š” ์œ ์ผํ•œ ํฌ๋ง์ด์—ˆ๋‹ค.” ๊ทธ๋Ÿฐ ๊ณผ์ •์„ ์ด๊ฒจ๋‚ด๊ณ  ์—ฐ์„ธ๋Œ€์— ์ž…ํ•™ํ•œ ๋’ค ์ธ๋”” ์Œ์•…๊ณ„์— ๋น ์ ธ๋“ค์–ด ์ง€๊ธˆ๊ป ๊ทธ ์ผ์›์œผ๋กœ ํ™œ๋™ํ•ด ์™”๋‹ค.

Musicians like these see value in what they do beyond financial considerations. As Sung Kiwan says, ‘we don’t have to count things by numbers. Only indie music shows a sincere attitude in the popular music scene. So we keep on going not for the money, but for the truth’. It would, though, be very helpful for them if the likes of DFSB can successfully take advantage of the current chaos in the Korean music industry and offer them a better deal.

๊ทธ๋…€๊ฐ™์€ ๊ฐ€์ˆ˜๋“ค์€ ๊ฒฝ์ œ์  ๊ณ ๋ ค๋ฅผ ๋›ฐ์–ด๋„˜์–ด ์ž์‹ ์˜ ์ผ์— ์ตœ๊ณ ์˜ ๊ฐ€์น˜๋ฅผ ๋‘”๋‹ค. ์„ฑ๊ธฐ์™„์˜ ๋ง์„ ๋“ค์–ด๋ณด์ž. “์šฐ๋ฆฌ๋Š” ์…ˆ์„ ํ•  ํ•„์š”๊ฐ€ ์—†๋‹ค. ๋Œ€์ค‘์Œ์•…๊ณ„์—์„œ ์˜ค์ง ์ธ๋”” ์Œ์•…๋งŒ์ด ์ง„์ง€ํ•œ ํƒœ๋„๋ฅผ ๋ณด์—ฌ์ค€๋‹ค. ๊ทธ๋ž˜์„œ ์šฐ๋ฆฌ๋Š” ๋ˆ์ด ์•„๋‹ˆ๋ผ ์ง„์‹ค์„ ํ–ฅํ•ด ๊ณ„์† ๋‚˜์•„๊ฐ„๋‹ค.” ํ•˜์ง€๋งŒ DFSB ๊ฐ™์€ ๊ธฐ์—…์ด ํ•œ๊ตญ์Œ์•…์—…๊ณ„์—์„œ ์ผ์–ด๋‚˜๋Š” ํ˜„์žฌ์˜ ํ˜ผ๋ž€์„ ์ ์ ˆํžˆ ์ด์šฉํ•ด ๊ทธ๋“ค์—๊ฒŒ ๋” ๋‚˜์€ ์กฐ๊ฑด์„ ๋ถ€์—ฌํ•˜๋ฉด ํฐ ๋„์›€์ด ๋  ๋“ฏํ•˜๋‹ค. (๋)

http://samsung.joins.com/magazine
By Daniel Tudor ๋‰ด์Šค์œ„ํฌ ํ•œ๊ตญํŒ ์ˆœํšŒ ํŠนํŒŒ์› / ๋ฒˆ์—ญ·์ฐจ์ง„์šฐ ๊ธฐ์ž